Job Description
About Dispel
Dispel builds OT secure remote access and data streaming solutions for the world’s most critical industries — manufacturing, energy, utilities, and defense. Our mission is simple: For Other. We’re here to make life easier, safer, and better for the people protecting critical infrastructure.
Our platform helps industrial organizations modernize securely, reduce friction, and strengthen resilience. We’re growing fast and expanding our marketing team to share that story with the world.
About the Role
We’re looking for a Content Marketing Manager who’s equal parts storyteller, strategist, and doer. In this role, you’ll manage the content engine that connects Dispel’s message to audiences across cybersecurity, operations, and IT/OT leadership.
You’ll translate complex technical concepts into clear, human-centered stories and distribute them through the right channels—blogs, case studies, whitepapers, email, social media, and partner campaigns. This is a high-impact role for someone who wants to shape how the industrial world thinks about secure remote access, data connectivity, and resilience.
Key Responsibilities
Content Management & Planning
· Build and manage the content calendar aligned to Dispel’s go-to-market strategy, campaigns, and product roadmap.
· Collaborate closely with product marketing, sales, and subject matter experts to help define themes, messaging pillars, and narratives.
· Design scalable content workflows to support high-volume production while maintaining quality and brand consistency.
· Manage and lead social media channels, optimizing content for engagement and audience growth across LinkedIn, YouTube, and industry platforms.
Content Creation & Execution
· Serve as editorial lead, maintaining Dispel’s voice and tone across all channels.
· Edit and write blogs, thought leadership articles, case studies, website solution pages, and solution briefs that make technical topics engaging and credible.
· Develop and manage email nurtures, newsletters, and partner spotlights to support pipeline and customer engagement.
· Lead Dispel’s LinkedIn content strategy to increase visibility, engagement, and thought leadership reach.
· Partner with design to turn ideas into visual assets such as carousels, infographics, and video concepts.
Partner & Field Support
· Collaborate with technology partners (e.g., Nozomi Networks, TXOne) on co-marketing content, solution briefs, and joint campaigns.
· Support field and virtual events with promotional content, landing pages, and social amplification.
Performance & Optimization
· Collaborate and track content performance across traffic, engagement, and conversion metrics, and share insights with the marketing team.
· Optimize content for SEO and GEO using analytics, keyword research, and AI-assisted tools to improve visibility and ROI.
· Continuously refine formats, channels, and messaging based on performance data and audience behavior.
What Success Looks Like
· Dispel consistently publishes high-quality, high-impact content that builds trust with OT, security, and operations audiences.
· Content supports demand generation, partner marketing, and sales enablement with measurable pipeline influence.
· Social channels, especially LinkedIn, show sustained growth in engagement, reach, and thought leadership presence.
· Product and technical stories are clear, differentiated, and aligned to real-world operational challenges.
· The content engine runs smoothly, on time, and at scale.
Qualifications / Bonus Points
Qualifications
· 3–5 years of experience in B2B content marketing, ideally in cybersecurity, industrial technology, or SaaS.
· Strong writing and editing skills with the ability to simplify complex OT/IT security topics.
· Experience creating content across formats including blogs, whitepapers, case studies, email, and social.
· Expert knowledge of HubSpot, LinkedIn, AI.
· Highly organized, detail-oriented, and comfortable managing multiple projects and stakeholders.
· Collaborative mindset with curiosity about cybersecurity, industrial systems, and how things work.
Bonus Points
· Experience interviewing engineers, CISOs, or technical SMEs.
· Familiarity with OT, ICS, or industrial cybersecurity concepts.
· Experience managing social calendars.
· Exposure to video or multimedia storytelling.
Benefits
- $83-96K base salary
- Incentive units/ equity
- Performance bonus eligible
- PTO
- Full medical, vision, dental insurance
- Remote
- +More!
Why Join Dispel?
- High ownership — you’ll actually shape the strategy
- Mission-driven work protecting critical infrastructure
- Direct collaboration with leadership
- Room to experiment, build, and make your mark
Location: Remote (U.S.)
Department: Growth Marketing
If you’re excited about building something meaningful — and want your work to have real visibility and impact — we’d love to talk. 💬
