Driftrock

We launched in 2013 as an all-in-one lead generation platform for automotive marketers. We help automotive brands increase lead volume, improve lead quality, and measure marketing ROI through end-to-end tracking.

Our platform integrates and manages lead generation campaigns from over 20 sources. These include official Meta, Google, and LinkedIn Marketing Partners, along with premium publishers like Autotrader, CarGurus, Pistonheads, TikTok, Snap, and Pinterest. We provide automatic lead validation, data transformation, and conversion tracking to sales revenue. Key features include Automotive Integrations, Model Tree updates, Lead Validation, Reporting, Conversion APIs, and Audience Management.

Our platform helps clients streamline operations, reduce costs, and speed up vehicle sales. For example, in the last 12 months, we helped generate over $270 million in new vehicle sales and process more than 1.3 million automotive leads. We are GDPR compliant and hold ISO 27001, ISO 9001, and TISAX certifications.

Our mission is to help automotive brands succeed by providing lead generation tools throughout the lead’s lifecycle. We build our products with data protection in mind and show our dedication to quality and information security through certifications.

For our product team, we value problem solving, data-driven decisions, and continuous improvement. Our leaders focus on continuous learning and upholding high standards for quality and security.

We are a team of 11-50 individuals working in a balanced, flexible, and remote-first environment. We are passionate, friendly, and driven, committed to our goals while maintaining a good work-life balance. We encourage close collaboration across teams.

Our technical approach focuses on observable systems, agile practices, and fast feedback cycles. We hold in-person meetups in the UK as needed for our UK-based staff.

We offer a remote-first and flexible working environment. Our benefits include:

• 24 days of holiday, increasing by one day each year to a maximum of 28 days.
• A budget for professional development, including conferences or courses.
• Family leave, including maternity and paternity benefits.
• A comprehensive health plan covering medical, dental, vision, mental health, hearing, cancer, and rewards points.
• Share options, a company pension scheme contribution, life assurance, and income protection policies.
• Discounts and perks through CharlieHR.

For international employees, we facilitate onboarding through an Employer of Record, with benefits governed by local regulations. Some benefits are specific to our UK-based employees.