Epistemix

We help organizations forecast outcomes and manage risks by simulating human behavior. We were founded in 2018 and develop software for this purpose. We use agent-based models, large population models, and synthetic data to understand population dynamics and support decision-making, especially in low-data environments.

We offer two main platforms:

• Populus: This platform provides population data. It helps clients understand their total addressable market (TAM), assess trends, and analyze population changes using a statistically representative 1:1 synthetic population.
• Polaris: This scenario planning platform lets organizations test strategies, optimize decisions, and shorten decision cycles through simulation, AI, and inference.

Our technology helps with consumer insights (market sizing, audience segmentation, data enrichment), forecasting (identifying emerging trends, tipping points, market saturation, adoption patterns), and scenario planning. Clients in health, consumer packaged goods (CPG), and government sectors use our platforms for resource allocation, product launches, understanding health benefit and new drug adoption, predicting vaccine sentiment, optimizing consumer and patient journeys, and evaluating marketing campaigns and economic policies. Our process involves defining questions, analyzing unexpected patterns, and testing interventions in a risk-free environment.

Our mission is to help the world make better decisions by combining public health expertise, data science, and advanced simulations. Our team believes simulation can drive smarter decisions that build a better future, and we are committed to accelerating this technology.

Our culture is guided by these values:

• Curiosity in Motion: Encourages exploration, searching for better ways, and asking questions.
• Empathy: Focuses on understanding the user’s perspective, uncovering motivations, and acknowledging constraints.
• Clarity: Emphasizes simplicity, openness, transparency, and making complexities known.
• Inspiration: Positions customers as central, believes in visual proof, and focuses on solutions.
• Grit: Represents sustained effort and a persistent drive to succeed.

We have 11-50 employees. Our team is curious and purpose-driven, working to address challenges like pandemics, climate change, and political polarization through simulation. Our culture helps us make sense of complex problems and empowers better decisions, replacing guesswork with insight. Our guiding values shape both our products and how we interact as a team.