Job Description
The Senior Growth Marketing Manager position will own strategy and execution for our financial services product. You will work in partnership with internal teams and agency partners to drive user acquisition. This role reports to Fabric’s Director of Growth.
About Us
Fabric by Gerber Life is a financial technology company that makes it simple, fast, and easy to buy life insurance and plan for your family’s financial future.
Our customers are at the core of everything we build. We aim to create humane software that includes only the essential complexity. Like software, we are a constant work in progress, and we believe that personal growth comes from making mistakes and exploring thorny problems. The quality of our work is driven by the diversity of our individual backgrounds and experiences. Come join us as we re-make a $650 Billion industry and work to improve the lives of millions of families.
This Senior Growth Marketing Manager position will own strategy and execution for our financial services product. You will work in partnership with internal teams and agency partners to drive user acquisition. This role reports to Fabric’s Director of Growth.
While this role is hybrid, regular travel (1-2 times per month) to our offices in New York will be required.
What this role will own:
- This role will own growth for metrics for our core financial services product.
- Success in this role will require execution across three broad areas:
- Conversion Rate Optimization: Improve acquisition funnel efficiency from visit through account opening by leading landing page and funnel testing, strengthening measurement and attribution, and partnering cross-functionally to increase conversion and activation rates.
- Creative Execution & Insights: Build and scale a high-performing creative testing engine by managing creative production, UGC, compliance workflows, testing roadmaps, and insight sharing to continuously improve marketing performance.
- Channel Expansion: Identify, test, and scale new customer acquisition channels by developing structured experimentation plans, evaluating performance, and establishing repeatable playbooks for long-term growth.
Required Qualifications (must-haves)
- 3-5 years of experience managing a broad set of customer acquisition channels.
- Strong experience managing paid acquisition channels and optimizing funnels to improve conversion.
- Proven track record driving growth for consumer technology, fintech, subscription, marketplace, or mobile app businesses.
- Previous or current experience working hands-on campaign management on Google or Meta.
- Deep understanding of growth metrics, attribution, experimentation, and marketing analytics.
- Advanced analytical skills and comfort working with data to make decisions.
- Experience working cross-functionally with Product, Analytics, Design, and Engineering teams.
- Drive, a strong work ethic, and the ability to multitask effectively in a remote setting.
Preferred Qualifications (nice-to-haves)
- Experience in consumer fintech, investing, banking, family-focused products, or personal finance.
- Experience of successful execution across a mix of digital and non-digital channels.
- A deep understanding of our Ideal Customer Profile.
- Experience working with Compliance and Legal review processes for marketing material.
- Demonstrated impact working with and managing agency partners.
Why Should You Join Us?
- You’ll join a mission driven company that wants to help families build a strong financial foundation.
- You’ll join a small but nimble team and have the autonomy to own initiatives that have a clear impact on the business and organization.
- You’ll have the opportunity to shape the growth trajectory of a rapidly growing consumer fintech product.
- You’ll be part of an agile, fast-moving team with the financial backing of an established organization structure.
