Fairing

We started Fairing (formerly EnquireLabs) in 2020 to help e-commerce brands measure marketing performance with in-moment attribution surveys. Our platform uses zero-party data for marketing attribution, segmentation, personalization, and conversion rate optimization (CRO).

We follow a four-step process: implement, capture, analyze, and integrate. For implementation, we deploy surveys across platforms like Shopify (with one-click post-purchase surveys), custom B2B applications, and Google Tag Manager. In the capture phase, our attribution surveys include intelligent response validation and follow-ups, often achieving 80% response rates for post-conversion surveys. We then analyze by combining attribution responses with behavioral data to show channel performance and validate marketing spend. Finally, our integration ensures survey data syncs directly with data warehouses, analytics tools, and marketing platforms such as TikTok, Klaviyo, Meta, GA4, Google Sheets, and Segment. This approach helps us provide accurate, privacy-safe attribution data, moving beyond clickstream and cookie-based methods.

Our mission is to help brands understand their customers to improve how they grow. We bridge the gap between marketing metrics and what actually drives customer decisions. By capturing direct customer insights at the moment of conversion, we help brands build strategies based on what customers actually say, not just click data. This makes marketing more efficient and relevant.

Fairing has 11-50 employees. The work environment is dynamic, flexible, and collaborative. Employees can work remotely, or choose a hybrid model if they’re in NYC (typically three days a week in our Midtown office). Fairing supports career growth; for example, engineering roles offer a clear path to platform leadership as the team expands.

We offer a competitive benefits package.

• Base salary (with specific ranges for each role)
• Equity or stock options
• Health, dental, and vision coverage
• Flexible remote work, or a hybrid model for NYC-based team members
• Parental leave
• Flexible working hours
• Modern work equipment