Job description
THE POSITION Our roster has an opening with your name on it
We’re looking for an experienced Social Media Analytics Manager to develop high-impact campaign strategies that elevate FanDuel’s exciting new products.
The ideal candidate is fluent across all major social platforms and performance KPIs, with a proven track record of building successful channels at the intersection of entertainment, technology and gaming. They have a track record of creating data-driven social playbooks from scratch grounded in measurable impact.
This data-driven leader will oversee a team of content producers and agency partners, providing the social-insight expertise necessary to turn cultural moments into meaningful social momentum. Their approach should be results oriented and fandom-led; sparking curiosity, fueling conversation, and ensuring FanDuel remains one of the most culturally relevant brands in entertainment.
As the connective tissue between potential consumers and FanDuel’s product, brand, and marketing teams, this leader will deepen community engagement and brand resonance. They will bring a nuanced understanding of sports, gaming, and entertainment audiences, with meaningful experience building long-plan content calendars that allow flexibility for emerging trends.
Additionally, the Social Media Analytics Manager will have hands-on expertise in programming for and navigating algorithm shifts across top platforms including X, Meta, TikTok, and YouTube.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Leverage audience insights to deeply understand consumer segments across platforms, transforming fandom behaviors into actionable strategy.
- Define and execute the editorial strategy for new product channels, driving maximum reach, engagement and relevance. Deliver timely, high-volume content in real time, balancing speed, cultural resonance, and brand impact in a crowded landscape.
- Design a scalable live coverage framework with consideration to staffing needs, escalation protocols, brand guardrails, and creative templates.
- Translate platform best practices, algorithm shifts, and competitive insights into actionable strategies, delivering clear reporting and recommendations to cross-functional stakeholders.
- Oversee and collaborate with creative agency partners, ensuring assets enhance in-house campaigns while remaining aligned with FanDuel’s voice and vision.
- Collaborate with marketing and commercial teams to track KPIs and organic benchmarks, converting social learnings into creative opportunities that fuel brand growth.
- Prioritize and manage multiple initiatives simultaneously in a fast-paced environment, consistently meeting shifting deadlines with varying levels of ambiguity.
THE STATS
What we’re looking for in our next teammate
- 6+ years of experience in social media with direct experience leading social channel growth, preferably leading new-to-market channel launches
- At least 2 years in a leadership role, managing multiple direct reports and overseeing vendors
- Portfolio of social-first content or extensions, especially those across sports entertainment content, that drove measurable brand growth
- Bachelor’s Degree in Marketing, Communications, Journalism, or a related field preferred
- Hands-on expertise in publishing and navigating native dashboards across top platforms including X, Meta, TikTok, and YouTube. Reddit and Discord experience a plus.
- Meaningful experience setting up and calibrating social media performance tools, with hands-on data insights experience on tools such as Excel, Google Sheets, Tableau, Sprout, Meta Business Suite, etc
- A great colleague and teammate — someone that people want to work with because of their humility and passion
- A strategic mindset and structured approach to problem solving, with ability and eagerness to effectively balance the big-picture strategic work with execution
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please [email protected].
The applicable salary range for this position is $102,000 - $122,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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