Job Description
Who We Are
Goodway Group is one of AdAge’s 2025’s BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
*We are only accepting candidates outside of the US* Please only apply if you reside outside of the US* Priority for those who live in Brazil, Colombia, Mexico, and Peru.
The Programmatic & Paid Social Media Manager is responsible for tactical execution excellence and accountable for end to end activation delivery across programmatic and paid social channels. This role strategically plans, activates, optimizes, and manages media buys aligned with the communication strategy, customer journey, and audience insights. The manager ensures effective activation that advances client business goals while maintaining platform integrity, data transparency, and performance accountability.
This individual partners closely with clients and internal teams to develop comprehensive activation plans, translate strategy into channel level execution, and present campaign analysis and actionable insights.
What You’ll Do
Strategic Media Activation:
- Plan, activate, optimize, and manage programmatic and paid social media buys across DSPs and major social platforms including but not limited to Meta, TikTok, X, Snapchat, Pinterest, LinkedIn, and others.
- Translate communication strategy and media objectives into detailed activation plans across formats such as display, video, native, audio, CTV, and social placements.
- Determine audience strategy, bidding approach, inventory selection, and budget allocation based on performance data and client priorities.
- Leverage client and proprietary data to refine targeting, improve efficiency, and adjust investment allocations based on real time results.
- Apply a disciplined testing framework to evaluate creative, audience segments, bidding strategies, placements, and emerging buying opportunities.
- Serve as a subject matter expert across relevant DSPs, social platforms, and activation tools, resolving technical and platform related issues as needed.
- Ensure brand safety standards, fraud mitigation practices, and data quality transparency across all campaigns.
Client Service:
- Develop comprehensive activation plans aligned to client KPIs and full funnel objectives.
- Anticipate client needs and proactively deliver recommendations grounded in performance analysis and market intelligence.
- Present campaign results, insights, and optimization strategies in a clear and strategic manner, demonstrating how activation decisions drive business outcomes.
- Support audits of prospective client programmatic and paid social campaigns, identifying structural improvements and growth opportunities.
Cross-Functional Collaboration:
- Partner with Strategy and Planning to manage campaign delivery and provide performance based optimization recommendations.
- Collaborate with analytics and investment teams to ensure pacing accuracy, budget stewardship, and performance reporting integrity.
- Act as a trusted activation advisor, contributing channel expertise to integrated media discussions and cross channel optimization initiatives.
Thought-Leadership:
- Contribute to the development and refinement of activation standards and best practices across programmatic and paid social.
- Stay current on platform changes, privacy developments, emerging technologies, and evolving buying methodologies.
- Pursue continued skill development and share knowledge with peers to elevate activation excellence across the team.
What You Bring:
- Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
- Previous experience (3+ years) in digital media, programmatic advertising, or media buying
- Familiarity with programmatic platforms, DSPs, and advertising tools
- Strong analytical skills and ability to draw insights from data to optimize campaigns
- Excellent communication and presentation skills
- Ability to collaborate effectively in cross-functional teams
- Strong attention to detail and ability to manage multiple tasks simultaneously
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you’ve not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
