Product Marketing Manager

Job Description

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

The Product Marketing Manager, reporting to the Director of Product Marketing, is a strategic partner who turns product work into measurable market outcomes. You will own go-to-market strategy from discovery through launch and sustained adoption, translating product capability into clear commercial value and client impact. You will design activation programs, define success metrics, and run experiments that prove uplift.

The PMM is the bridge across Product, Engineering, Support, Sales, and Account Management, aligning teams and regions on features, messaging, and execution. You will synthesize market, competitor, and client insight to influence roadmap and commercial strategy, produce executive-ready narratives and client assets, and ensure our products are positioned and adopted consistently across global markets.

What You’ll Do

• Own go-to-market strategy for complex, multi-region launches and long-term adoption. Define clear success metrics, and own measurement and learning so every launch becomes an engine for measurable client impact.
• Serve as the product marketing counterpart during product planning and development, shaping prioritization, activation design, and product decisions with product and engineering.
• Design and lead activation and adoption programs that drive measurable client outcomes and commercial results.
• Build repeatable playbooks for messaging, positioning, pricing inputs, launch hygiene, and post-launch learning loops so launches scale predictably across regions.
• Align sales, account management, support, and engineering on messaging, commercial enablement, and success metrics. Create the one-pagers, commercial briefs, battlecards, and client stories they need to activate features and shorten deal cycles.
• Synthesize market, competitor, and client insights into clear recommendations that influence roadmap, pricing, and commercial strategy.
• Produce executive-ready narratives, sharp client-facing assets, and concise launch summaries that translate product capability into commercial outcomes.
• Drive continuous improvement: run messaging and value proposition experiments, analyze results, scale winning tactics, and close the loop with product and commercial teams.

Core Responsibilities

• Lead product marketing strategy and long-term go-to-market playbooks for your product areas. Define segmentation, value props, pricing inputs, regional adaptations, and measurement so launches scale predictably across continents.
• Design, run, and measure activation and adoption programs that scale across regions. Own success metrics, run experiments, iterate on winners, and tie outcomes to conversion, revenue, retention, and support reduction.
• Partner with PMMs on discovery, positioning, launches, and post-launch measurement to raise consistency, craft, and outcome focus across the team. Provide frameworks, feedback, and example work that others can replicate.
• Build tools, templates, and processes that improve launch velocity and quality. Deliver playbooks, checklists, launch trackers, and reusable assets that reduce firefighting and increase launch hygiene.
• Enable commercial teams with targeted training, battlecards, playbooks, and client stories. Ensure sales and account teams have the materials and playbook to activate features quickly and shorten deal cycles.
• Represent product marketing in cross-functional and executive forums. Present concise, evidence-backed narratives that secure alignment, resources, and timely decisions.
• Influence product roadmap tradeoffs with a client-first, data-driven perspective. Surface market and competitor insight, quantify customer impact, and recommend tradeoffs that maximize commercial value.

What You’ll Bring

• 7+ years in product marketing for SaaS or technology, with multiple end-to-end launches and ownership of sustained adoption programs that moved real customer and business metrics.
• A track record of elevating team craft and repeatable GTM practices through coaching, clear frameworks, and example work.
• Deep experience partnering with product and engineering as a strategic counterpart to shape prioritization and build activation into the product.
• A data-first mindset: you set clear success metrics, design experiments, and link activity to conversion, revenue, retention, or support reduction.
• Exceptional written and verbal communication: you craft crisp executive narratives, sales-ready assets, and client stories that drive decisions and adoption.
• Proven ability to scale global go-to-market approaches while adapting for regional nuance and stakeholder needs.
• Bachelor’s degree or equivalent experience; advanced degree or relevant certifications are a plus.
• A natural influencer: you secure alignment and resources across functions without formal authority and build repeatable processes that make the team more predictable and impactful.

Success Metrics

• Activation & adoption: activation rate and usage. Weekly tracking; target = % lift vs baseline.
• Commercial impact: conversion uplift and incremental revenue measured by experiments or controlled pre/post. Monthly.
• PMM output quality: stakeholder satisfaction. Monthly sample.
• Launch hygiene: checklist compliance, median lead time, % launches meeting post-launch criteria. Per launch, monthly rollup.
• Measurement rigor: pre-registered metrics, defined controls, and statistical validity.

This role is available to candidates located in the Netherlands and requires ability to work in a hybrid setup with in-office presence..

Benefits

• Global leave benefit
  • 22 weeks paid parental leave
  • 2 weeks paid grandparent leave
  • Extended care and bereavement leave
• Life insurance policy
• Pension Plan
• Central Amsterdam Location
• Discount CZ insurance
• Working in a multicultural environment - 45 different nationalities
• Commuting allowance for public transport & subsidized lunch
• Wellness benefits (Headspace subscription & wellness webinars)
• Hybrid friendly
• Work-from-home assistance
• Educational Opportunities
  • Individual skill development & growth programming
• Social hours & events and team-building
• 26 vacation days per year

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.

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Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.