Job Description
About Us:
FE International is an award-winning global M&A advisor of SaaS, e-commerceand content businesses. It has completed acquisitions for thousands of founders, owners and acquirers, and is the preeminent valuation thought leader in the industry.Its team includes experts in exit planning, valuation, accounting, legal and more.
Founded in 2010, FE is known for its extensive network of pre-qualified international investors.With headquarters in New York and regional offices in Miami, San Francisco and London, FE is an international company serving clients worldwide. It was named one of The Americas’ Fastest Growing Companies in 2021 and 2020 by The Financial Times and is also a two-timeInc. 5000 company.
The Opportunity:
We are looking for a hands-on, full-stack Assistant Manager - Marketing to join a leading global M&A advisory firm. This is a builder’s role for a versatile marketer who can own execution across the entire marketing function: demand generation, content, SEO and AI-driven search, paid media, social, PR, marketing automation, and reporting.
You will move comfortably between strategy and hands-on execution, equally happy writing a thought-leadership blog, building a HubSpot workflow, launching a Google Ads campaign, running a cold outreach sequence, or standing up an AI-assisted marketing workflow. You understand how to market professional and financial services to a sophisticated B2B audience of business owners, private equity firms, and strategic buyers.
This is a “does everything” marketing role. If a task falls under modern marketing, it likely falls to you.
Key Responsibilities
Lead Generation & Outreach
Design and execute multi-channel lead generation campaigns (inbound and outbound) to drive qualified deal flow and prospect engagement
Build and manage cold outreach sequences (email and LinkedIn) targeting business owners, investors, and strategic buyers
Continuously test and optimize outreach messaging, cadence, targeting, and list quality for better response and conversion rates
Use tools such as LinkedIn Sales Navigator and enrichment/outreach platforms to build and qualify prospect lists
Marketing Automation & CRM
Own day-to-day management of HubSpot (or equivalent): workflows, list segmentation, lead scoring, and campaign tracking
Maintain CRM data hygiene, pipeline reporting, and attribution tracking in partnership with the deal origination team
Build and manage nurture sequences aligned to the buyer and seller journey
Manage email deliverability, domain health, and sending reputation
Content & Copywriting
Write and edit blog content, thought leadership, market commentary, and long-form guides that position the firm as a credible M&A authority
Produce recurring email newsletters and campaign copy for the buyer and seller audience
Create marketing collateral for an advisory audience: teasers, one-pagers, landing page copy, and sales enablement material
Ghostwrite and manage executive and company social content in a consistent brand voice
SEO, AEO & LLM Visibility
Manage on-page and technical SEO to improve organic rankings and site authority
Run link-building and digital PR outreach to grow domain authority and referral traffic
Apply Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM-visibility best practices so firm content is surfaced accurately in AI-driven search and generative answer engines (ChatGPT, Perplexity, Google AI Overviews, and similar)
Maintain structured data, content feeds, and technical assets that help AI systems retrieve and cite firm content correctly
AI Development & Automation
Build in-house AI tools, agents, and workflows using Claude, Claude Code, ChatGPT, and other LLM platforms to speed up content, research, outreach, and reporting
Develop custom skills, prompt systems, and automation pipelines that turn recurring marketing tasks into reliable, repeatable AI-assisted processes
Use AI coding tools (Claude Code, Cursor, or similar) hands-on to build internal utilities, dashboards, and integrations for the marketing team
Test new AI models, tools, and platforms as they release, and roll the best ones into daily team workflows
Manage the wider marketing tech stack (SEO tools, CRM, analytics, outreach, and AI platforms) and connect systems where it saves time
Social Media & Brand Visibility
Plan and manage the organic social calendar across LinkedIn and X/Twitter for the firm and its executives
Grow reach, engagement, and follower quality; draft posts, threads, and comment replies in brand voice
Support employer branding and internal communications as needed
PR & Communications
Draft and distribute press releases for closed deals, appointments, awards, and company milestones via newswire platforms
Support media relations and maintain a consistent public narrative for the firm
Performance & Paid Media
Plan, execute, and optimize Google Ads and other performance campaigns for lead generation and brand awareness
Monitor budgets, CPL/CPA, and ROI across paid channels; report performance with clear, actionable recommendations
Collaborate with design and content resources to develop high-converting ad creative and landing pages
Analytics & Reporting
Track and report on marketing performance using GA4, Google Search Console, HubSpot, and paid-channel dashboards
Translate data into concise, leadership-ready reporting with clear recommendations and next steps
Prepare materials for recurring marketing meetings and leadership reviews: agendas, performance decks, and talking points
Own attribution and funnel reporting in partnership with business development
Partner Operations & Cross-Functional Collaboration
Manage day-to-day partner operations: lead distribution and rotation schedules, partner-level lead tracking, and follow-up coordination with individual deal advisors
Monitor and report partner-level performance (leads, conversions, pipeline contribution) and flag gaps or wins to leadership
Act as the marketing point of contact for partners: coordinate their content, campaign, and lead-related requests end to end
Partner closely with deal origination and business development to align marketing output with pipeline and revenue goals
Stay current on M&A industry trends, competitor positioning, and marketing technology developments
Direct and brief design and other specialist resources where deep expertise is required (this role scopes and manages design rather than producing it)
Required Qualifications
4-6 years of progressive B2B marketing experience, ideally in financial services, M&A advisory, consulting, or professional services
Proven hands-on experience with HubSpot (or a similar CRM/marketing automation platform)
Demonstrated success in lead generation, cold outreach, and pipeline-building campaigns
Strong SEO fundamentals with growing familiarity in AEO/GEO/LLM optimization
Experience managing Google Ads and performance marketing budgets
Excellent written communication with a portfolio of blog/content samples
Hands-on experience using AI tools (Claude, ChatGPT, or similar) in day-to-day marketing work, including building AI-assisted workflows rather than just using chat interfaces
Analytical mindset, comfortable with campaign data, dashboards, and reporting tools
Bachelor’s degree in Marketing, Communications, Business, or a related field
Preferred Qualifications
Prior experience in M&A, investment banking, PE/VC, or business brokerage marketing
Familiarity with Semrush/Ahrefs, Google Analytics, Google Search Console, LinkedIn Sales Navigator, and email deliverability platforms
Experience creating marketing collateral for a technical or advisory audience (teasers, one-pagers, thought leadership)
Experience building internal AI tools, custom agents, or automations with Claude Code, custom GPTs, API-based workflows, or similar
