GALE

We are a Business Agency founded in 2014. We combine business insights with brand storytelling across various channels, taking an audience-first, data-driven approach.

Our services include:

• Advisory: Advanced analytics, marketing and brand transformation, agile change management, and marketing technology consulting.
• Story: Brand strategy, identity and graphic design, integrated marketing campaigns (including creator and influencer), product and CX design (mobile app, web, eCommerce), production services (audio, video, animation, print, photography), consumer PR strategy, and social media management.
• CRM & Loyalty: Customer journeys, deep technology expertise, channel orchestration and optimization, financial modeling, program strategy, cross-channel experience design, and program communications.
• Media: Data-driven media and audience planning, media buying across national, local, and programmatic channels, digital shopper, eCommerce and affiliate marketing, content marketing, SEO/SEM, and measurement, attribution, reporting and optimization.
• Data & Tech: First-party data strategy, data engineering, front-end experience development, MarTech/AdTech portfolio enablement, SaaS platform mobilization, custom application design and development, and AI/ML model creation.

We were named Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year. We also received Campaign US Advertising Agency of the Year, Ad Age Data & Analytics Agency of the Year, and placed #5 on the Ad Age A List.

Our philosophy is “Great People + Great Clients = Great Work.” Our core values guide how we work and collaborate:

• Masters of Our Craft: We believe in excellence, continuous learning, and curiosity.
• Friends Collaborating: We work collaboratively with clients.
• No Silos: We encourage inclusivity across all teams, seniority levels, backgrounds, and perspectives.
• Build a Legacy: We foster an entrepreneurial culture driven by a desire for change and innovation.
• Be Creative: We value creativity at all levels and in all areas, not just in specific departments.
• Passion Is Not Optional: We require passion for our craft, learning, curiosity, and achieving positive results.
• Everyone Matters: We ensure every voice is heard and empower all employees in our global agency.

We are committed to Diversity, Equity, Inclusion, & Accessibility. We work to create a workplace that values unique backgrounds, identities, abilities, and perspectives, taking steps to remove barriers and promote equal opportunities.

We are a global company with 501-1000 employees. Our culture prioritizes collaboration, continuous learning, and a “no silos” approach. Teams are built around projects, not just specialties or office locations. This means we share expertise across disciplines and value diverse career backgrounds.

We offer a hybrid work model that supports work-life balance. We champion creativity at all levels and expect passion for our craft and learning.

Our teams are split into client-facing groups like Advisory, Story (Creative), CRM & Loyalty, Media, and Data & Tech. Internal teams include Operations, People, DEI, Learning & Development, Finance, Business Development, and Communications. Our leadership includes a Global CEO, Chief Operating Officer, Chief People and Product Officer, and Chief Technology Officer, along with leaders in creative, media, and technology.

We provide employees with a range of benefits and perks. These include strong health coverage for employees and their families, which covers mental health and inclusive care. We also offer retirement plans with a company match. We use a hybrid and flexible work model to support work-life balance, and we offer unlimited sick days for both mental and physical health.

Other benefits include a supportive culture with in-office events, emotional support resources, and a Headspace subscription. For family planning, we offer generous paid parental leave and, for our US employees, fertility coverage that includes treatment cycles, storage, and donor procurement. Employees also get discounts on travel, entertainment, and fitness, plus in-office snacks and meals. Our culture is diverse and international, offering chances to work across many global markets. In India, employees receive gratuity beyond their CTC.

We support career development with 1:1 career coaching and an education stipend for courses and conferences. We set clear goals for career progression and provide technical training (including AI technologies) and interpersonal skills development (management, presentation, leadership). We also have a Media Accelerator Program for specialized development in Paid Social, Search, and SEO.