Job Description
Who We Are
Goodway Group is one of AdAge’s 2025’s BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
This is a 40 hour a week contracted position for a maternity leave coverage. We are only accepting candidates based in the US at this time.
The Insights and Strategy team is seeking a data analyst for maternity coverage from May - October 2026 to support Insights and Strategy team members to uncover deep insights that inform client strategy and create reports to understand campaign performance by various data cuts such as audience, channel, reach/ frequency, etc. This position requires a curious individual who likes digging into data sets to find answers to open-ended questions, identifying additional data resources and collaborating with teams across the organization. This individual will help scale and grow our team, proving data and analyses that ensure we are a strategic partner to our clients. Requires independent analysis, proactive communication and strong technical skills.
Responsibilities include, but not limited to:
Engage with key stakeholders to understand their data needs and requirements.
Identify and extract data from various sources and aggregate into a cohesive report
Create, refine, and optimize routine reports for Insights and Strategy team
Proactively seek any needed context and clarification regarding the data request
Analyze data and identify trends to inform client marketing strategy – inclusive of audience, media engagement, creative performance and more
Translate data into actionable insights, providing simple and appealing visualizations to clearly communicate the data story to non-specialists
Contribute to internal brainstorming sessions and collaborate with sales, account management and strategy team members throughout client consultation
Proactively seek and develop knowledge of the retail, CPG and healthcare industry
Ability to identify potential challenges and suggest actions to mitigate them
Is accountable for adhering to timelines, meeting quality standards and takes ownership of projects
Adapts well to change and ever-evolving solutions
Adhere to all regulatory, company and department data policies
Required:
Bachelor’s degree in relevant fields or equivalent work experience
1 - 3 years experience in SQL with Big Query or similar platforms
1 - 3 years experience in data visualization tools such as Tableau, Power BI, Looker, or similar platforms.
1 - 3 years experience in conducting data analysis.
Ability to collaborate effectively within a team and across functions.
Preferred:
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROAS are a plus
Understanding and experience working with digital media tech stack DMPs/DSPs/SSPs/Google Cloud Platform/Adobe Marketing Cloud
Extensive experience with Microsoft Office (especially Excel and PowerPoint)
Experience with Circana Unify platform
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you’ve not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
