Job Description
Who We Are
Goodway Group is one of AdAge’s 2025’s BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
Please Note: We are targeting individuals that live in Brazil, Colombia, and Mexico for this role. We are not currently accepting candidates from the United States.
Who You Are
Media Coordinators provide crucial support to our media activation team by assisting in the implementation planning, execution, reporting, and analysis of digital media campaigns. This role offers valuable hands-on experience in digital advertising and the opportunity to grow and develop skills within a dynamic and collaborative environment.
What You’ll do
Digital Media Campaign Support:
- Assist in the setup of campaigns across all paid media channels, including programmatic, search and social.
- Help gather data to support campaign targeting and optimization efforts.
- Support the setup and maintenance of digital advertising accounts and campaigns, including ad creation, keyword research, and audience targeting.
- Assist with pixel placement, creative trafficking, and monitoring campaign implementation. Where dynamic creative is in use, aid in the setup, QA, and management of dynamic tools.
- Support QA and auditing of campaigns to ensure accuracy and compliance.
Performance Monitoring & Optimization:
- Assist in tracking and reporting key performance metrics to assess campaign effectiveness and identify areas for improvement.
- Monitor campaign performance and compile data for analysis, providing insights and recommendations for optimization.
- Conduct competitive research and stay updated on industry trends to contribute ideas and suggestions for campaign enhancements.
Coordination & Organization:
- Collaborate with Media Managers across a defined business segment or region, assisting in the development and implementation of digital media campaigns across platforms including search engines, social media, display networks, and programmatic advertising.
- Support the creation and scheduling of media activation plans, ensuring alignment with campaign objectives.
- Help coordinate and organize assets, materials, and documentation related to digital media campaigns.
- Build an understanding of all necessary systems and platforms within each channel, as well as Goodway-specific systems (e.g., Smartguard, Goodlook).
- Be resourceful when navigating new systems or constraints by asking clarifying questions and proposing workable solutions.
- Balance and prioritize requests based on priority and complexity.
What You Bring
- Strong proficiency in Excel (e.g., pivot tables, VLOOKUPs, data validation) and project management platforms (Monday.com, Jira, etc.).
- Demonstrated attention to detail and ability to QA your own work thoroughly.
- Prior experience organizing and managing digital assets (creative trafficking or production experience a plus).
- Clear and concise written and verbal communication skills.
- Proactive, solution-oriented mindset with the ability to bring structure to complex workflows.
- Ability to manage multiple requests and deadlines without sacrificing quality.
- Familiarity with digital campaign execution or eCommerce is a plus.
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you’ve not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
