Job Description
Who We Are
Goodway Group is one of AdAge’s 2025’s BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
The Senior Copywriter is a creative and strategic storyteller who crafts compelling copy across a variety of channels—ranging from digital ads and landing pages to brand messaging, email campaigns, and video scripts. They transform strategy and insights into copy that drives attention, engagement, and conversion.
In this role, the Senior Copywriter partners with designers, strategists, and performance marketers to develop copy that aligns with campaign objectives and platform best practices. As a senior member of the team, they also provide editorial guidance, mentor junior writers, and contribute to the agency’s internal marketing and thought leadership efforts.
What You’ll Do
Creative Execution:
Write clear, compelling, and performance-driven copy across paid, organic, and owned channels.
Adapt tone and voice for various audiences and brands with fluency.
Strategic Partnership:
Collaborate with strategists and creatives to shape messaging that aligns with audience insights and goals.
Interpret briefs and participate in creative brainstorms and ideation sessions.
Partner with media/analytics teams to translate performance data into creative insights and structured messaging tests; iterate headlines, based on results.
Content Development:
Develop assets including digital ads, landing pages, email sequences, video scripts, case studies, and social posts.
Ensure all content reflects brand guidelines and strategic intent.
Contribute to sales enablement and leadership communications by shaping/polishing pitch decks and narrative outlines.
Editorial Quality:
Edit and proofread copy for clarity, grammar, and consistency.
Own final polish of written deliverables across select projects.
Ensure compliance and accessibility (disclaimers, legal/industry requirements, platform policy) are addressed in copy.
Presentation & Reporting
Present concepts and creative insights in monthly/quarterly reviews and QBRs; tie recommendations to business impact and next actions.
Occasionally present copy to clients and lead messaging workshops during client onboarding as needed.
Track measures of success: quality and volume of ad copy delivery, collaboration with creative strategists/designers, and client satisfaction with creative output; report progress.
Mentorship & Internal Contribution:
Provide feedback and coaching to junior copywriters.
Support internal content efforts, such as agency blog posts, playbooks, and pitch decks.
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you’ve not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
