Job Description
Who We Are
Goodway Group is one of AdAge’s 2025’s BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
The Channel Manager – Search is responsible for delivering high-quality paid search activation across assigned clients. This role owns day-to-day execution, optimization, and performance management across Google Ads and Microsoft/Bing Ads, ensuring campaigns align to approved media plans, enterprise search standards, and evolving channel best practices.
Channel Managers operate as hands-on execution leaders and trusted client partners, translating strategy into precise in-platform activation. They work under the guidance of the Channel Director – Search, contribute to channel innovation and testing, and support the development of Channel Coordinators through coaching and oversight.
What You’ll Do
Search Execution & Performance Ownership
Execute and optimize paid search campaigns across Google Ads and Microsoft/Bing Ads in alignment with approved media plans and channel strategy
Own in-platform setup, including account structure, bidding strategies, automation, audiences, and measurement alignment
Monitor performance against efficiency and effectiveness goals, adjusting investment and tactics based on data and direction
Ensure search activation adheres to enterprise standards, platform policies, and brand safety requirements
Support adoption of new search features, betas, and automation workflows as directed by channel leadership
Lead complex and HVC search campaigns, acting as a the search extension for client teams
Client & Strategy Partnership
Partner with Client Strategy to ensure search activation mirrors agreed-upon plans and objectives
Translate performance data into clear insights, implications, and optimization recommendations
Participate in client conversations as an execution authority, supporting performance reviews and planning discussions
Surface risks, opportunities, and platform changes proactively
Lead client paid search conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance
Channel Collaboration & Capability Building
Support Channel Coordinators through task guidance, QA, and skill development
Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth
Contribute to documentation, testing efforts, and evolving activation standards within the search discipline
Collaborate with Analytics to ensure measurement frameworks support optimization and learning
Escalate complex issues, audits, or platform challenges appropriately
Champion knowledge sharing across the paid search team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency
Qualifications:
Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
5+ years of experience in paid search or performance media activation
Proficiency across search platforms including Google Ads and Microsoft/Bing Ads, with hands-on experience in campaign setup, optimization, and automation
Strong analytical and problem-solving skills, with a data-driven approach to optimization and performance management
Proven ability to translate media strategy into precise in-platform execution
Experience managing client relationships in a client-facing role, including presenting performance insights and recommendations
Demonstrated ability to mentor or support junior team members through guidance, QA, and feedback
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you’ve not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
