Job Description
The Opportunity
We are partnering with Idea Village to find their next high-impact, cross-brand role for a growth marketer who thrives in a fast-moving, multi-brand environment. You’ll own the growth funnel from acquisition to retention, across a portfolio of health & wellness DTC brands, working closely with brand managers, creative teams, and leadership to hit aggressive revenue targets.
What You’ll Own
Paid Media — Plan, execute, and optimize paid social (Meta, TikTok) and paid search (Google) campaigns across all 5 brands
Email & SMS Marketing — Own lifecycle marketing strategy and execution (Klaviyo or equivalent), including flows, segmentation, and campaign calendars
Growth Strategy — Identify and test new acquisition channels, conversion levers, and retention tactics across the portfolio
Analytics & Reporting — Build dashboards and weekly performance reports; translate data into actionable insights for leadership
Budget Management — Manage and allocate media budgets efficiently across brands, optimizing toward ROAS and CAC goals
What We’re Looking For
3–5 years of hands-on growth or performance marketing experience, ideally in DTC or e-commerce
Proven track record managing paid social (Meta Ads Manager) and paid search (Google Ads)
Experience with email marketing platforms
Strong analytical skills; comfortable in Google Analytics, Excel/Sheets, and attribution tools (Triple Whale, Northbeam, or similar)
Ability to manage multiple brands or accounts simultaneously
Health, wellness, beauty, or CPG industry experience a plus
Self-starter mentality — you don’t wait to be told what to test next
Experience at a DTC brand accelerator, holding company, or agency managing multiple accounts
Familiarity with Shopify and e-commerce tech stacks
Influencer or affiliate marketing experience
Knowledge of AI tools for marketing efficiency and content ideation
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
