Job description
The role
Associate Director Global B2B: Strategic lead for the global B2B growth engine. Driving channel transformation through tech-led scaling and revenue growth across all HelloFresh markets.
As the Associate Director Global B2B, you will be a cornerstone of the Global Retail Media & B2B team based at our Amsterdam office. Reporting directly to the Senior Director of Global Retail Media, you hold a critical mandate to scale our B2B Gift Card and Corporate Sales functions into a high-margin strategic pillar. You will operate at the intersection of Marketing, Product, and Finance to elevate B2B into a primary growth lever for the group.
Your focus is to move the channel to a sophisticated, tech-enabled ecosystem. You will be the architect of our B2B channel vision and long term strategy, unlocking a high-margin revenue stream. You will lead the transition from reactive sales to a proactive, omnichannel B2B strategy aligned with our 2026 Group strategy.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences. Even if you do not tick every box but think you would thrive in this role, we would like to learn more about you.
You will…
- Lead the B2B Channel transformation: Reconstruct the direct-to-corporate sales channel to support gift-with-purchase, employee benefits, and incentives.
- Drive Global strategic partner expansion: Secure and manage global strategic partner contracts with major partners to unlock high-volume indirect sales channels.
- Own Tech and Legal governance: Resolve current compliance gaps and lead the technical migration to ensure industry-standard gift card specifications.
- Standardise Global Governance: Lead and mentor local B2B sales representatives across markets, ensuring global alignment and consistent execution standards.
- Elevate Financial Performance: Own the B2B P&L globally. You will focus on revenue growth and achieving high-margin contribution targets.
You are…
- Strategic and analytical: Able to think long-term and skilled at leveraging data and market insights to drive informed decision-making.
- A relationship builder: Experienced in building and maintaining trust with C-level, stakeholders and strategic industry partners across global markets.
- Commercial and results-oriented: Demonstrated ability to achieve targets and contribute to organizational growth.
- Pipeline-focused: Skilled at building and maintaining robust sales pipelines to ensure long-term success.
- A self-starter with a bias for action, and ability to work independently.
- A clear communicator: Exceptional verbal and written communication skills in English, able to articulate complex ideas effectively to sales teams and senior leadership.
- Adaptable and resilient: Thrives in a fast-paced, evolving environment with a focus on continuous improvement.
- A collaborative team player: Collaborative in nature, with experience working across international and multicultural teams.
- Curious: Constantly looking for news, updates and trends within your industry.
You have…
- Extensive B2B Expertise (7+ years preferred): Proven track record in B2B Gift Cards, incentive programs, or performance-driven direct sales.
- Proven track record in strategic partnerships: Demonstrated ability to drive significant revenue growth.
- Commercial Rigour: You understand the nuances of EBIT contribution, and VAT implications for gift card products.
- Tech-savvy: Experience in leading tech integrations to improve our B2B business.
- Expert Stakeholder Management: Ability to influence C-level executives and navigate a global-local matrix across a.o. US, UK, DACH, and BNL markets.
- Master Communicator: You translate technical infrastructure needs into clear commercial value propositions for senior leadership and Tech.
- Strategic Visionary: You can connect tactical execution to the broader organisation strategy to increase long-term customer lifecycle value. You also have the ability to evangelise our B2B business internally and externally.
- Strong analytical skills to interpret (trend) reports, post campaign analysis and dashboards, to extrapolate insights and next steps.
Nice-to-have
- Gift card industry or payment/finance background, especially experience within that from a brand perspective.
- Experience in an eCommerce model environment or high-growth subscription business.
- Knowledge of emerging B2B ad-tech trends and the gift card and incentives industry landscape.
- Familiarity with CRM systems (HubSpot) and automated pipeline management.
- Understanding of Multi-Purpose Voucher (MPV) tax frameworks and their impact on EBIT.
What we offer
- 20% discount on Factor, Hellofresh or Greenchef.
- Paid parental leave benefits.
- 50% work-from-home policy, with a budget allowance to support your home office set-up and the flexibility to work from abroad up to 8 weeks per year.
- Pension and health insurance support.
- We trust and support you. You take ownership of your work and push your ideas from inception to execution.
- We want to see you grow. We support your career progression and provide learning and development opportunities.
- We take our work seriously, but we don’t take ourselves too seriously. You’ll work with fun, energetic and supportive teams.
- We’ve kept up the work-hard, play-hard energy into our virtual work practices. From team socials to holiday and milestone celebrations, you’ll have plenty of opportunity to connect socially with teammates throughout HelloFresh.
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
