Performance Marketing Manager

Job Description

The Performance Marketing Manager is a hands-on individual contributor responsible for executing and optimizing Hibu’s paid acquisition engine across search, social, display, and other performance channels. In this role, you will play a critical part in driving high-quality inbound demand, improving lead-to-revenue conversion, and maximizing return on marketing investment.

Reporting to the AVP of Performance Marketing, you will own day-to-day campaign execution, including testing, performance analysis, and strategic input across multiple channels. You are highly analytical, detail-oriented, and thrive in a fast-paced environment where measurable results matter. You are comfortable operating across the full funnel, from audience targeting and creative testing to pipeline impact and cost efficiency.

Primary Responsibilities:

• Own execution and optimization of paid marketing campaigns across search, social, display, and other performance channels
• Manage day-to-day budget allocation, bidding strategies, audience targeting, and creative testing to maximize efficiency and return on ad spend
• Drive high-quality inbound lead growth with accountability to pipeline contribution, lead quality, CAC, and revenue impact
• Develop and execute structured testing roadmaps, including audience, creative, landing page, and channel experimentation
• Analyze campaign performance daily, weekly, and monthly; surface insights and recommend data-driven optimizations
• Partner closely with Sales to monitor lead quality, conversion rates, demo show rates, and downstream performance
• Collaborate with Analytics to ensure accurate tracking, attribution, and reporting across channels
• Identify and scale new growth opportunities while maintaining performance guardrails
• Support forecasting and budget planning efforts with performance insights and trend analysis
• Ensure campaigns align with brand, messaging, and segmentation strategies

Competencies and Critical Skills:

• Deep expertise in performance marketing across paid search, paid social, display, and other digital acquisition channels
• Strong analytical and financial acumen; ability to connect campaign performance to pipeline impact, CAC, and revenue contribution
• Experience building and executing structured testing roadmaps across audiences, creative, landing pages, and channels
• Proficiency with marketing analytics, attribution, and reporting tools (e.g., Google Ads, Meta Ads Manager, GA4, CRM reporting, etc.)
• Strong understanding of full-funnel marketing performance, including lead quality, conversion rates, and downstream sales impact
• Ability to manage budgets responsibly and optimize toward efficiency and ROI
• Highly detail-oriented with comfort working in spreadsheets and large data sets
• Strong communication skills, with the ability to translate performance insights into clear recommendations
• Ability to operate independently, prioritize effectively, and drive results in a fast-paced environment

Experience and Qualifications:Required/ Preferred:

• 4–6+ years of experience in performance marketing, growth marketing, or demand generation roles, with demonstrated ownership of paid media campaigns                                 Required
• Proven experience managing and optimizing campaigns across paid search, paid social, display, and other digital acquisition channels                                                                   Required
• Strong analytical mindset with the ability to use data to inform budget allocation, testing, and performance optimization                                                                                             Required
• Experience improving lead quality, conversion rates, CAC, and pipeline contribution                                                                                                                                                    Required
• Proficiency with marketing analytics and reporting tools (e.g., Google Ads, Meta Ads Manager, GA4, CRM platforms, attribution tools)                                                                      Required
• Strong cross-functional collaboration skills, particularly with Sales and Analytics teams                                                                                                                                                Preferred
• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience)                                                                                                                  Required

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Working with us means joining a team of truly extraordinary people working to improve communities across the country. Joining our team means not only working in a fun environment with smart people, but also being able to take advantage of our competitive compensation, ongoing training, incentives, and generous benefits package.

Learn more about the Hibu culture here: Culture at Hibu

NOTE: Hibu is an Equal Opportunity Employer, and consistent with applicable law, provides reasonable accommodations for qualified individuals with disabilities and disabled veterans in completing our job application process. If you need reasonable accommodation and/or are having difficulty completing our online application process due to a disability you may use the following email address [email protected] : Please include your name and contact information and the title of the position you are interested in. Note: this is not for general employment inquires or correspondence. Hibu will only respond to requests related to those who need assistance with the online application process due to a disability