Job description
We are hiring our first Director of Sales to own revenue performance across two brands. You will lead a team of closers and SDRs, build scalable sales systems in HubSpot, and partner closely with marketing to drive predictable growth.
This is a player-coach role. You will be hands-on, coaching reps, running pipeline, stepping in to close deals when needed, while also building the forecasting and accountability systems that let us scale.
RESPONSIBILITIES
Revenue & Forecasting
- Own achievement of annual revenue targets
- Build and maintain accurate forecasting in HubSpot with a target variance of less than 10%
- Provide weekly pipeline updates to the CEO and contribute to leadership reporting
- Develop and manage territory plans for two brands with distinct value propositions
Pipeline & Performance Management
- Lead weekly pipeline reviews and 1:1s with each team member
- Ensure team members achieve quota consistently using documented sales methodologies
- Maximize closer schedules and talk time; identify and solve for gaps in real-time
- Design prospecting requirements for closers during non-call time with clear daily/weekly activity standards
- Build HubSpot tracking systems and dashboards for all sales activity
Marketing Alignment
- Partner with marketing to ensure campaigns deliver the required ROAS
- Hold marketing accountable for lead quality and volume; create tracking to distinguish internal database vs. external lead generation
- Ensure SDRs have a consistent flow of qualified leads to work
Coaching & Coverage
- Provide active mentoring and real-time coaching to closers and SDRs
- Step in to close deals when needed: coverage for absences, strategic opportunities, or deal velocity support
- Develop and document sales playbooks, talk tracks, and objection handling for two brands
Trade Shows & Events
- Ensure closers have documented plans before each trade show (target accounts, meeting goals, conversation starters)
- Require same-day lead entry and activity logging in HubSpot from events
- Travel to key industry events to maximize ROI and coach the team on-site
KEY METRICS
- Revenue attainment vs. target (primary measure of success)
- Forecast accuracy (target: within 10% of actual)
- Pipeline coverage and velocity by brand
- Closer talk time and prospecting activity
- SDR appointment-set rate and show rate
- Marketing-sourced vs. sales-sourced lead tracking
- Trade show lead capture and follow-up compliance
REQUIREMENTS
- 5-7+ years in B2B sales with healthcare services experience required; dental, orthodontic, or medical practice marketing strongly preferred
- 3+ years managing sales teams, including both closers and SDRs
- Deep HubSpot expertise: pipeline management, reporting, activity tracking, and forecasting (this is non-negotiable)
- Proven track record in building accountability systems and activity-based management frameworks
- Recent closing experience: You can personally step in and win deals, not just manage others
- Experience managing multi-brand or multi-product sales motions
- Strong coaching mindset with demonstrated ability to develop sales talent
- Comfortable in a fast-paced, growth-oriented environment
- Willingness to travel to trade shows (10-12 per year) and team locations as needed
Nice to Have
- Experience with ROI guarantee or performance-based sales models
- Background in a marketing agency or professional services sales
- Experience building sales functions from scratch (vs. inheriting established teams)
ABOUT US
HIP Creative is a leading marketing agency serving the orthodontic and dental industries. Alongside our sister brand Neon Canvas, we help healthcare practices grow through data-driven marketing strategies, proven systems, and a unique ROI guarantee model.
BENEFITS
- 401(k) matching
- Dental Insurance
- Health Insurance
- Vision Insurance
- Life Insurance
- PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)
SCHEDULE
- 8 am- 5 pm CST
- Monday to Friday
COMPENSATION
- $130,000-$150,000 Base Salary + Commission tied to revenue attainment. Specific package commensurate with experience.
- Total OTE (On Target Earnings) $200,000 +
- Full-time W2 position
LOCATION
- Pensacola, FL, or Memphis, TN, is strongly preferred
- Open to remote candidates with a willingness to travel to Pensacola, FL, and Memphis, TN regularly, plus trade show travel.
