Howl

We started Howl in 2015 as a software development company. Our platform connects creators with brands in electronics, gaming, and retail media.

For creators, we offer tools to manage affiliate marketing:

• Link Folders for organization
• Real-Time Orders for sales tracking
• Custom Filters to focus on specific metrics

We give creators access to major brands with premium rates and guaranteed payouts, without return fees or hidden costs. We also help with brand deals, offering personalized elevated rates, flat fees for content, licensing options, and premium pay-per-lead (PPL) and cost-per-click (CPC) rates. Creators can build their own online storefronts with easy customization, custom URLs, and themed collections. Our “Howl Select” program gives eligible creators guaranteed flat fees, growth accelerators, and budgets for testing and sampling products.

For brands, we help them find creators and access retail media ad budgets.

We founded Howl as a company built by creators, for creators. Our idea came from conversations about the future of commerce. We saw that creators often had to change their voice for brand deals, and brands struggled to find partners who truly resonated with audiences.

So, we built Howl: a platform where creators can keep their authentic voice and brands can run effective campaigns. We operate on principles of trust, transparency, and building lasting relationships. Our goal is to grow creator commerce into new areas, making it more efficient and supporting both creators and brands as they grow.

We’re a team of 11-50 people at Howl. We’re looking for individuals who want to contribute to something bigger and are excited to shape the future of commerce. Our company was built on genuine conversations, and we continue to seek out passionate talent.