Job description
Role Highlights
- Title: Data Marketing Manager
- Department: Data & Missions Marketing
- Location: Espoo, Finland
- Reporting to: Director, Data & Missions Marketing
- Permanent
- Hybrid: 3-days a week in the office
- Employment is subject to applicable security screening (incl. SUPO)
Who are we?
ICEYE delivers unparalleled persistent monitoring capabilities to detect and respond to changes in any location on Earth, faster and more accurately than ever before.
Owning the world’s largest synthetic aperture radar (SAR) satellite constellation, ICEYE provides objective, near real-time insights, ensuring that customers have unmatched access to actionable data, day or night, even in challenging environmental conditions. As a trusted partner to governments and commercial industries, ICEYE delivers intelligence in sectors such as defense and intelligence, insurance, natural catastrophe response and recovery, security, maritime monitoring, and finance.
ICEYE is headquartered in Finland and operates internationally with offices in Poland, Spain, the UK, Australia, Japan, UAE, Greece, and the US. We have more than 900 employees from nearly 60 countries, inspired by the shared vision of improving life on Earth by becoming the global source of truth in Earth Observation.
Why should you work for us?
ICEYE is at the cutting edge of space-based intelligence technology. We design, build, and operate the world’s largest SAR satellite constellation, and we are delivering sovereign ISR capabilities to governments across Europe and beyond.
Working with ICEYE, you will be part of making the impossible possible while shaping the defense technology industry. You will work with diverse and engaged colleagues to further the ICEYE mission. At ICEYE, we know that without great people we cannot succeed. You will be an integral, valued, and appreciated colleague with the ability to directly shape the vision and direction of the business.
We actively support continuous professional development and provide access to courses, training, and conferences. ICEYE is a place where your development, growth, and success is a priority.
The Mission of the Data Marketing Manager
The Data Marketing Manager leads the execution of integrated campaigns that drive the visibility and commercial impact of our SAR data products. This role will translate strategic input from the Data LoB and produce campaign plans jointly with product marketing and content marketing. These plans will include well-executed campaigns and event activations. The Data Marketing Manager shows creativity and excels in planning, coordination, and performance analysis, bringing structure and momentum to our go-to-market efforts.
Responsibilities
Develop data marketing quarterly plans with the Marketing Director.
Manage the data marketing campaign related budget.
Plan, coordinate, and execute multi-channel campaigns in support of product launches, data solutions, and brand initiatives.
Partner closely with Product Marketing and Content Marketing to activate messaging, assets, and timing.
Maintain and manage the marketing campaign calendar, aligning deliverables across the team.
Collaborate with sales, regional marketing, and corporate marketing ops to ensure campaign success.
Brief regional marketing quarterly on upcoming campaigns.
Manage event-related activities, including planning, promotion, and post-event follow-up.
Monitor and report on campaign performance, sharing learnings and optimisation insights.
Document and improve internal workflows to scale marketing execution effectively.
Serve as the go-to point of contact for campaign readiness and delivery coordination.
6-10 years of relevant marketing experience in B2B or B2G environments, preferably in defense, technology, SaaS, geospatial, or data-driven industries
Experience in marketing to different audience types and tailoring value propositions and related messaging for diverse commercial verticals
Exceptional written and verbal communication skills
Strong conceptual skills and attention to detail
Fluency in Business English
Exceptional ability to collaborate and influence across the teams with a strong track record of cross-functional collaboration
Thrives in a fast-paced growth environment
Flexible, positive attitude with entrepreneurial hands-on drive
Process
- TA Screening (45min)
- Hiring Manager call (60 min)
- Call with Head of Data Product and/or Head of Data Sales (60 min)
- Task Presentation + discussion with CMO
Core Competencies for Data Marketing Manager
Campaign Planning & Execution Ability to plan, coordinate, and deliver multi-channel marketing campaigns from concept to completion. This includes managing timelines, budgets, and stakeholder expectations while maintaining quality standards.
Cross-Functional Collaboration Skill in working effectively across product marketing, content, sales, regional teams, and corporate functions. The role requires influencing without authority and maintaining alignment across multiple stakeholders.
Commercial B2B Marketing Expertise Understanding of B2B buyer journeys and how to tailor messaging for different commercial verticals (insurance, maritime, finance, natural catastrophe response). Experience translating technical product capabilities into customer-relevant value propositions.
Written & Verbal Communication Strong ability to articulate complex concepts clearly, both in written materials and presentations. This applies to internal briefs, external campaign copy, and stakeholder reporting.
Performance Analysis Competence in monitoring campaign metrics, drawing actionable insights, and applying learnings to optimize future efforts. Comfort with data-driven decision making.
Event Management Experience planning and executing event activations, including pre-event promotion, on-site coordination, and post-event follow-up.
Adaptability & Initiative
Ability to thrive in a fast-moving environment where priorities shift. Requires entrepreneurial drive, hands-on attitude, and comfort operating with ambiguity while maintaining focus on outcomes.
Process Orientation Skill in documenting workflows, maintaining calendars, and building repeatable systems that enable the team to scale marketing execution.
