Job Description
About Us:
IMPACT provides coaching and training services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house content marketing operations that attract and convert customers, positioning their companies as the most trusted brands in their markets. By teaching clients how to create, optimize, and use their own content throughout the marketing and sales process, we help them eliminate reliance on outside agencies and drive sustainable growth.
J ob Description:
Are you passionate about video, and equally passionate about using it to drive measurable business results? Is storytelling your gift to the world? Are you looking for a full-time position that allows you the opportunity to create multiple videos every week? If so, then IMPACT might be a great choice for you. As the Video and Creative Lead, you will lead the strategy and execution of video content that aligns with our brand standards, supports revenue growth, and strengthens our market positioning. As the visual storyteller for our company, you’ll be responsible for pre-production, scripting, filming, editing, managing creative assets across our website, social channels, podcast, and paid ads, analyzing and reporting, and maintaining all video equipment. As the owner of the video strategy in our company, you will set the standard for quality, alignment, and performance, ensuring video is a revenue-driving asset across marketing and sales.
You will accomplish technical tasks related to production and post-production. These duties may include the transport, setup, and operation of equipment, and assisting with staging, set preparation, and dressing. These duties will require being in our office in Cheshire, CT up to 3x a week.
We are looking for a video professional who understands not only filming and storytelling, but how video drives engagement, leads, and revenue. You will serve as the visual execution partner to marketing leadership and executive vision, translating ideas into compelling, on-brand video content that drives engagement and reduces reliance on reactive feedback cycles.
You will own IMPACT’s YouTube channel (including weekly long-form video production, Shorts creation and distribution), and paid video ad campaigns.
You will own both the craft and the operational clarity required to produce 3-5 high-quality videos per week consistently, with minimal rework and strong alignment to brand standards. You will collaborate with the marketing team and directly with the CEO to translate executive vision into clear creative direction and final execution, reducing revision cycles through strong pre-production planning and alignment.
What Success Looks Like in 12 Months
Consistent filming, production and publishing cadence across our YouTube channel and for our podcast without bottlenecks
Thorough shot list and planning for filming at our annual events 2x a year
Noticeable improvements in video engagement metrics across our website, social channels, YouTube, and paid ads
Strong alignment with brand and quality standards, resulting in fewer revision cycles
Proactive planning for filming, scripting, and messaging
Sales team actively leveraging video in communications with prospects
Clear systems and workflows that allow creative function to run smoothly
Growth in YouTube subscribers, watch time, and engagement
Paid video ads generating measurable ROI
Determine what camera equipment is necessary and obtain equipment if needed
Transport, set up, and operate various production equipment, including cameras, audio and video recorders, lighting equipment, props, and microphones for location and studio production
Own and execute the principles of Marcus Sheridan’s Endless Customers (formerly They Ask, You Answer) for video content
Operate and maintain proper levels and calibration of cameras, audio and video recorders, and other production equipment
Use AI to assist in areas of video production, including, but not limited to: leveraging tools, optimizing the production process, automatic color correction, audio enhancements, and smart editing
Collect b-roll footage, as well as interviewing appropriate staff and/or clients, and use AI to generate content for use in videos.
Collaborate with the content manager and ads specialists to ensure video content is optimized, packaged, and distributed effectively across social platforms.
Work closely with sales and services teams to determine video topics and how to prioritize what to film and produce
Maintain consistent project management and processes that will allow you to create 3-5 videos a week consistently.
Comfortable with being the on-camera talent for our podcast, YouTube, social media, ads, and website videos
Ability to work with subject matter experts and prepare them for being on-camera
Create, upload, optimize, and report on both long-form and shorts content for our YouTube channel
Deep understanding of YouTube retention strategy, packaging (hooks/titles/thumbnails), and analytics-driven iteration.
Own all aspects of production, including, but not limited to:
- Pre-production scripting and collaboration
- Production setup, execution, and striking
- Post-production editing and publication
- Reporting on the effectiveness of video content
Maintain our video hosting platform and best practices
Stay up to date on the latest video technologies, how to use them, and own the implementation of them in our company
Technical Qualifications:
- Proficient with Video Editing Software (Adobe Premiere or similar)
- Experience with Adobe After Effects or Motion is preferred
- Experience with Adobe Photoshop and Adobe Illustrator is a plus
- Proficient at storyboarding, scripting, and concepts
- Understand basic and advanced composition techniques
- Very detail-oriented and able to identify quality issues in audio and video
- Proficient interview skills and getting the most out of on-camera talent
- Experience collaborating directly with executive leadership and translating high-level vision into final creative execution
- Deep understanding of branding and visual consistency
- Demonstrated ability to reduce revision cycles through strong pre-production planning
- Experience with AI tools, specifically familiarity with AI-enhanced video editing software or platforms that incorporate AI functionalities, such as Adobe Sensei or similar tools.
- Experience owning YouTube strategy and creating performance-driven video ads.
- AI Literacy: An understanding of AI principles as they apply to video production, including machine learning concepts and their applications in content creation.
Personal Qualities:
- Comfortable translating visionary ideas into tangible creative output
- Business-minded creative who understands video’s role in driving revenue
- Attention to detail, quick thinking, and a demonstrated proficiency in shooting video
- Proactive, accountable, and solution-oriented
- Able to balance creative thinking with structured execution
- Treats the brand as their own and takes ownership of outcomes
- Proven experience in working with a team, with a mindset and goal in developing the best video content
- Ability to learn new skills and determine ongoing learning opportunities for film techniques
- Excited for coaching and feedback on content, whether it’s complimentary or critical, you always want to know what’s going to make your content better
- Owns the production process and does what it takes to make great content
- Great communication skills and can make on-camera talent feel comfortable
- Looks at the content from the eye of the viewer to create the best experience
- Lifelong learner and able to identify new learning opportunities
Bonus Points if:
- You have a proven track record producing paid video ads that generated measurable ROI (CTR, CPA, etc.)
- You have contagious enthusiasm that makes others around you light up when you enter the room
- You are obsessed with improving your skills, learning every day, and embracing new technology (like AR, VR, etc.) as it develops
- You love feedback and are a major team player
- You have an entrepreneurial spirit, and therefore treat the position as if it were your own company
- You’re awesome. And because you’re awesome, we absolutely want you to be a part of the team at IMPACT.
This position offers a competitive salary range of $85,000-$95,000, based on experience, with additional incentives on top of the base salary.
IMPACT provides a comprehensive benefits package, including:
- Health, vision, and dental coverage.
- 401(k) with company match.
- Paid time off and a flexible work schedule.
- Paid parental leave to support your growing family.
We are committed to supporting our team members with a combination of financial rewards, work-life balance, and the flexibility to thrive in a dynamic, collaborative environment.
Work Environment
At IMPACT, our culture is built on our core values of being proactive, accountable, caring, and team-oriented. We are a group of driven professionals who are passionate about growing in our careers, delivering exceptional results for our clients, and supporting one another every step of the way. Mediocrity isn’t an option—we show up every day committed to being our best and getting better. Collaboration is at the heart of everything we do, and we foster an environment free of egos, drama, or excuses. We’re a supportive, no-nonsense team united by a shared mission: to create heroes, grow businesses, and change lives.
This is a hybrid position, with most of your video work being conducted in-office, such as filming our podcast or content for IMPACT’s YouTube channel. Oftentimes, you may be the only one in the office, as many of our employees work remote. When you are not filming, you’re welcome to work remotely. We expect a professional, distraction-free workspace equipped with strong internet, good lighting, and an environment conducive to teamwork. Candidates must reside in Connecticut and be within driving distance of our Cheshire, CT office.
Working hours are typically between 9:00 AM and 5:00 PM Eastern Time. However, we offer flexibility for independent work outside of meetings, allowing you to manage your schedule when tackling project-based tasks.
Travel will be required to attend IMPACT’s conferences, held twice a year. These events are a great opportunity to connect with clients, colleagues, and the broader community we serve. Travel requirements will be discussed in advance, and accommodations will be provided as needed.
IMPACT is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
IMPACT provides reasonable accommodations to individuals with disabilities in the hiring process and throughout employment, as required by law.
