INDG | Grip

We are a technology company founded in 1999, specializing in large-scale CGI content creation, digital twin production, and automated content generation. We started by creating photorealistic 3D images and CGI product configurators. Since then, we’ve expanded to digitize entire product portfolios for physical brands and produce high-quality CGI content for clients in consumer products, automotive, fashion, and healthcare.

In 2017, we launched Grip, our software branch. Grip is our SaaS platform for visual content automation. It combines CGI, rule-based generative AI, and post-production into a content generator that can transform master ad creatives into countless variations. Grip’s modular templates follow strict rules and brand guidelines, using digital twins and brand assets to generate high-quality images and videos that maintain product fidelity and brand adherence. The platform runs on NVIDIA Omniverse, NVIDIA AI Enterprise, and OpenUSD. Grip automates image and video production for global marketing campaigns and e-commerce product pages, integrating with DAMs, PIMs, and artwork management systems. We designed it as an enterprise generative orchestration platform that integrates into client IT infrastructures for automated content production.

We work with clients like The Coca-Cola Company, Kraft Heinz, Honda, Yamaha, Puma, L’Oréal, LVMH, Electrolux, Bang & Olufsen, Philips, Sanofi, Nestlé, Mars, Unilever, Pernod Ricard, Beiersdorf, Kellanova, Danone, Brown-Forman, Reckitt, Diageo, Shiseido, Perfetti van Melle, Colgate-Palmolive, Adidas, Richemont, Ralph Lauren, PVH, Hugo Boss, Pentland, Toshiba, Harman Kardon, Crocs, Sennheiser, and Opella. Our specialties include visualization, digital twin technology, CGI, 3D modeling, 3D animation, 3D application, product configurators, product rendering, real-time 3D, AR/VR, generative AI, retouching existing shoots, content automation, Martech, and SaaS.

Our brand principles are: Aim high, Bias for action, Be kind, Aesthetics matter, We care, Reject cynicism, and Stay humble. Our mission is to make visual content configurable and fully swappable, so brands can better connect with and inspire their audiences.

We have 201-500 employees. We’re remote-friendly and fully embrace remote work, with teams in over 50 countries. We also have offices in Amsterdam and Bucharest. We foster a culture that values creative and technical challenges, professional growth, and the pursuit of excellence. Our team includes engineers, AI specialists, pipeline developers, project managers, 3D artists, and template creators, all collaborating across diverse perspectives and cultures.

We offer a competitive salary, paid annual leave, training and self-improvement plans, and “get fit” schemes. Remote work is fully embraced here. For those working from our Amsterdam office, amenities include a pool table, darts, fresh fruits, snacks, and dinner options for anyone staying late.