Job Description
Job Title: Sr. Sales Director - CPG Measurement
Location: Remote - United States only (NY preferred)
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket’s data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket’s proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About the role
InMarket is seeking a talented, and motivated Sr. Sales Director. You will call on brands and agencies selling our suite of location and purchase measurement based-derived solutions. You will focus on building in-roads directly with brands and with agency teams. You will be tasked with expanding & evangelizing our products while educating senior marketers on the value of our data and attribution offerings.
Your daily impact as a Sr. Sales Director
- Currently hold and continue development of key relationships across top agencies and brands
- Deliver sales lift analyses for CPG clients, advising on campaign performance, recommendations and providing data-driven optimization recommendations.
- Develop and present audience segmentation insights using loyalty and transactional data to guide CPG brands’ activation strategies
- Directly manage and cultivate assigned customer lists from prospecting to farm resulting in meeting or exceeding target sales.
- Collaborate with sales leadership to position the InMarket offering to world class agencies and brands
- Maintain Salesforce timely and accurately to allow for accurate sales projections.
Your experience and expertise
- 5+ years of previous sales experience at a measurement or location advertising company
- Experience managing strategic partnerships
- Excellent listener with proven ability to translate client needs into product solutions
- Existing client/agency relationships within the CPG vertical preferred
- Previous Measurement sales experience
Benefits Summary
- Competitive salary, stock options, flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Paid Paternity & Maternity Leave
For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $150,345 -$175,000
*Job titles contingent upon years of experience
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve.We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
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