Job description
Business Insider is hiring an Account Director, Luxury & Lifestyle – Auto, Travel (West Coast) to join our Luxury & Lifestyle team. We are looking for an experienced, client-facing, enthusiastic digital media expert capable of creating advertising solutions such as custom, content and data driven digital programs for Auto, Travel and Lifestyle clients. Experience and existing relationships in these markets are a must.
Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we strive to get better every day.
Our Luxury & Lifestyle team values a culture and atmosphere that is collaborative, curious, inclusive and welcoming - focused on solving advertiser problems and consistently delivering value while leaving egos out of the equation.
The Role & Team:
As an Account Director, Travel & Auto Sales, you will leverage your client contacts and digital marketing mindset and industry expertise to create value for clients, win new business and be integral to revenue and client growth for our team.
You will work across Lifestyle verticals with a focus on Auto, Travel and Lifestyle (including some CPG, Entertainment, etc.). You will bring high-level industry expertise, a deep list of client contacts and a collaborative and creative spirit.
The Account Director, Travel & Auto Sales (West Coast) reports directly to the VP, Sales, Lifestyle & Luxury and sits on the Sales Team.
Key Responsibilities:
- Serving as an “evangelist” for Business Insider internally and externally; clearly articulating the company’s unique value proposition
- Lead high-level relationships with key Auto, Travel and Lifestyle clients and agencies
- Develop custom client solutions utilizing Business Insider’s entire suite of products including Branded Content, Display, Video, Programmatic, Podcasts, Data and Live/Virtual Events.
- Create, maintain, and sustain relationships with media agencies, creative agencies, and clients directly while hitting quarterly sales targets.
- Work across multiple client and agency partners, i.e. branded content, video, digital and innovation teams, to deliver successful campaigns
- Coordinate with internal teams to ensure flawless pre-sale strategy and post-sale execution
- Drive consistency and strategy across cross-functional comms planning cycles, ensuring that all stakeholders are in the loop.
- Serve as the internal voice of the client during planning and brainstorming
- Stay on top of cross-vertical industry trends, campaign performance, and competitive intelligence
- Serve a team lead for the Auto, Travel and Lifestyle (CPG, Entertainment, etc.) verticals which includes identifying industry trends, requesting relevant research + sharing with the team and acting as lead for the development of sales materials for both verticals.
- Play a key role in translating BI’s editorial and commercial strengths into solutions aligned to Auto, Travel and Lifestyle media buyers
- Represent BI at industry events, partner meetings, and immersive presentations to drive business objectives and raise the profile of the BI brand.
- Help Business Insider win share of wallet in a competitive set that includes publishers like NYT, WSJ, Bloomberg, Vox, and others
- Identify organic growth opportunities and areas for upsell (e.g. new lines of business, additional budget holders, tentpole moments)
The ideal candidate has:
- A Strong network. You have strong relationships with clients and agencies alike and a track record of collaborating effectively in mutually-beneficial ways.
- 8+ years of Digital media expertise. The role requires a sophisticated understanding of both creative custom packages and data-driven audience programs, and experience and ability to sell these across various geographic areas. The ideal candidate must be able to ‘spark’ interest with clients in market by creating value on the fly, understanding and presenting creative ways to meet client digital marketing objectives.
- A solid understanding of programmatic, both tech and sales sides of the business, is preferred.
- An insatiable curiosity combined with the ability to translate abstract concepts and ideas into actionable marketing solutions is essential.
- A strong creative mindset and passionate about storytelling, technology, media, and selling, winning new business and growing existing business.
- Deep understanding of the digital media space, how combinations of media platforms can bring value to clients and ability to position Business Insider’s products and ad solutions on their behalf, and close deals. As well as creating custom content solutions.
- All candidates must have at least a cursory knowledge of programmatic ad selling.
Salary & Benefits:
- Base salary: $155,000 - $165,000 (dependent on skills, experience, and competencies)
- Additional bonus/commission
- Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health reachout and Employee Assistance Programs (EAP)
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.
Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.
