Job Description
Position Summary
B2B marketing is evolving—and so are we. At Omnicom, we’re building a new kind of demand generation engine—one powered by media, data, and buying group orchestration, not just lead volume. We’re looking for a Manager of B2B Digital Investment, Custom Content & Demand Generation to support the execution of this vision. This is a hybrid role for someone who thrives in both program management and technical execution—managing custom publisher programs while ensuring the seamless flow of data across ABM platforms, content syndication partners, and CRM systems. You’ll play a critical role in bringing demand programs to life—working across media, data, and client teams to deliver high-quality, conversion-ready leads and measurable pipeline impact for our B2B clients.
This pivotal and strategic role is responsible for leading the development and execution of all digital media investment strategies, partnership negotiations, custom content programs, and the operational engine of B2B demand generation. This individual will drive innovative solutions that combine traditional digital media buying with bespoke content creation, syndication, and sophisticated demand generation tactics.
The role requires a blend of strong negotiation skills, strategic media planning expertise, a creative eye for impactful content, and a deep understanding of B2B demand generation mechanics, lead flow, and marketing technology. The Manager will foster robust relationships with digital media and publisher partners, oversee campaign execution, and ensure the seamless integration of custom content, syndication, ABM, and lead management efforts to deliver groundbreaking work that resonates within the B2B landscape. They will also be responsible for ensuring high-quality deliverables and potentially mentoring a team of associates.
Responsibilities
Digital Investment & Custom Content
- Lead strategic digital media investment and partnership initiatives for B2B clients, aligning with their specific business goals and KPIs.
- Manage and execute negotiations with digital media partners to secure competitive pricing, optimal placements, and innovative partnership opportunities.
- Communicate marketplace intelligence, negotiation strategies, and partnership recommendations to clients, providing strategic counsel.
- Maintain daily client contact, manage requests, and foster strong, collaborative relationships with digital media partners.
- Oversee budget management, billing, and campaign oversight for all digital investment programs, ensuring accuracy and efficiency.
- Support the creation of branded content and sponsorships from concept to execution, working collaboratively with media partners and internal/external creative teams.
B2B Demand Generation, ABM Execution & MarTech
- Support the execution of Account-Based Marketing (ABM) programs across 1:few and 1:many strategies
- Help operationalize account targeting, segmentation, and engagement strategies
- Coordinate personalized campaign elements aligned to buying group roles and priorities
- Partner with internal teams to ensure ABM efforts are aligned with broader demand programs
- Manage lead intake across content syndication and demand programs, ensuring accuracy and completeness
- Apply lead validation, enrichment, and deduplication processes using industry tools and platforms
- Troubleshoot discrepancies in lead quality and partner with vendors to resolve issues
- Ensure leads meet client and sales-ready criteria before entering CRM systems
- Assist in the setup and management of lead flows between publishers, ABM platforms, and CRM/marketing automation systems
- Work within platforms such as Salesforce, HubSpot, Marketo, or Eloqua to ensure proper lead routing and tracking
- Support tagging, tracking, and campaign setup to enable accurate reporting
- Partner with technical teams to troubleshoot integration issues and improve workflows
- Track campaign performance across channels, including lead volume, quality, and conversion rates
- Analyze data to identify trends, optimization opportunities, and areas for improvement
- Contribute to client reporting and provide clear, actionable insights
- Ensure programs are aligned to pipeline impact and downstream performance
Required Skills & Experience
- Minimum of 4+ years in digital media planning, investment, partnerships, and custom content/sponsorships, preferably with B2B clients.
- Strong understanding of digital media tools, ad serving technology (e.g., DCM, Prisma, DoubleVerify, etc.), and proven experience in developing and executing branded content and syndication programs.
- Ability to develop impactful and strategic media plans, negotiate effectively, and implement data-driven measurement to assess ROI.
- Exceptional relationship-building, communication (written and verbal), and presentation skills for clients and media partners.
- Meticulous attention to detail, strong organizational skills, and ability to manage multiple projects and timelines efficiently.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [email protected].
Salary Range
$80,000—$90,000 USD
