Job Description
Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.
Join us at Karo Healthcare on our exciting journey. We’re currently looking for a Brand Lead DACH for our office in Düsseldorf.
What’s in it for you?
- Own a portfolio like a “brand CEO” with real impact on growth, strategy, and performance
- Accelerate your career in a fast-growing, international company with strong ambitions
- Work in a dynamic, hands-on environment where speed and ownership are key
- Collaborate across markets and functions, gaining true international exposure
- Shape the future of well-known healthcare brands through innovation and digital-first marketing
What you’ll be doing
Own the end-to-end brand strategy and performance across DACH and Central Europe, delivering on sales, market share, and brand equity targets
Build and execute 1–3 year growth plans, partnering closely with global innovation and portfolio teams
Develop digital-first, multi-channel marketing strategies, including always-on and campaign activations across key touchpoints
Create compelling brand positioning, messaging, and hero content that wins across the consumer and HCP journey
Lead cross-functional collaboration with sales, category, innovation, and external agencies to deliver best-in-class execution
Drive data-led decision making by analyzing performance, identifying growth drivers, and implementing corrective actions
Unlock innovation and expansion opportunities (new products, line extensions, pricing and channel strategies)
Scale successful initiatives across markets while ensuring local relevance and commercial impact
Explore and accelerate D2C and e-commerce opportunities across the portfolio
Proven experience in brand management or marketing (FMCG, consumer healthcare, or fast-paced environments) with strong business impact
Track record of owning P&L and delivering growth across sales, margin, and market share
Strong expertise in digital marketing, integrated campaigns, and performance-driven execution
Experience working in international or matrix organizations, collaborating across markets and functions
Highly analytical and data-driven, with the ability to turn insights into actionable strategies
Strong commercial acumen (pricing, promotions, portfolio strategy)
Demonstrated ability to lead cross-functional projects and influence stakeholders at all levels
Entrepreneurial mindset with a hands-on, proactive approach
Fluency in German and English
Opportunity to create, grow, and encourage
Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
Very positive work environment in a dynamic, international, and motivated team
Start-up spirit while being a part of the large international organization with strong values
