Job Description
Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.
Join us at Karo Healthcare on our exciting journey. We’re currently looking for a Local Marketing Manager –Skinhealth for our office in Rotterdam.
What’s in it for you?
Own and grow a leading skin health brand with real P&L responsibility and a “brand CEO” mindset.
Work in a fast-paced, FMCG-style environment with strong digital and e-commerce focus.
Collaborate across markets and functions, gaining exposure to global teams and innovation pipelines.
Accelerate your development in an international, high-growth company driven by performance and impact.
What you’ll be doing
Lead the 1-3 year brand growth strategy for Biodermal/Skin in Benelux, delivering sales, share, margin and brand equity targets
Act as the local “Brand CEO,” owning P&L, pricing, promo strategy and executional excellence
Develop a digital-first marketing plan, including always-on and campaign activations across key consumer touchpoints
Partner closely with Global Innovation and Portfolio teams to shape and localize the innovation pipeline (NPD, line extensions, upgrades)
Create compelling brand positioning, claims and visual identity guidelines that differentiate in competitive skin health categories
Drive integrated campaigns in collaboration with agencies, ensuring strong performance tracking and ROI focus
Analyse brand and market performance, identify growth drivers and quickly implement corrective actions where needed
Lead cross-functional collaboration with Sales, Category, E-commerce and external partners to win at point of purchase
Identify geo-expansion opportunities and scale best practices across markets
Lead and develop a small local team, while influencing in a matrix, international organisation
Proven experience in brand management within FMCG, consumer healthcare or personal care, ideally within Skin Health
Strong track record of delivering brand growth and managing P&L in competitive categories
Experience building and executing digital-first, data-driven marketing plans
Commercially sharp, with hands-on experience in pricing, budget ownership and performance analysis
Comfortable operating in a fast-moving, matrix and international environment
Demonstrated ability to lead cross-functional projects and manage agency partnerships
Analytical mindset with a strong performance and results orientation
Fluent in Dutch and English
Ambitious, proactive and energized by building brands in a growth-focused company
Opportunity to create, grow, and encourage
Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
Very positive work environment in a dynamic, international, and motivated team
Start-up spirit while being a part of the large international organization with strong values
Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.
