Laka

We started Laka in 2017 as a collective insurance company for cyclists. Our members contribute to covering each other’s claims.

We expand our market by partnering with independent bike dealers, especially in London. This involves onboarding new retail partners, training their staff, and providing point-of-sale materials. Our goal is for dealers to recommend us as their preferred insurance provider.

For direct-to-consumer marketing, like in the Netherlands, we focus on digital and performance channels such as affiliates, paid search, social media, influencers, podcasts, and YouTube advertising. We also manage regional CRM, website content, and adapt marketing campaigns and product messages for specific markets. We operate in the UK, Netherlands, and other regions.

Our mission is to “rewrite the rules of insurance so it’s something people stand with, not against.” We aim to build a collective where members cover each other, growing stronger together.

We value fairness, transparency, and community.

Laka has a remote-first work approach. Team members can work from home or from our offices in London and Bristol. Our remote teams are spread across the UK, the Netherlands, and other locations.

We are a fast-growing company focused on our customers, encouraging collaboration across teams, and maintaining a supportive work environment.

• We offer a remote-first work environment, and you can choose to work from home or our offices in London and Bristol.
• You receive share options when you join and are eligible for a company bonus scheme, which pays 5% of your base salary annually if company targets are met.
• Annual leave is 25 days plus bank holidays, with an option to roll over up to 5 days per year.
• We contribute 3% of your base salary to your pension scheme.
• We provide individual private medical insurance, with the option to add partners and dependents.
• You get a monthly 15 lunch allowance.
• We host regular company-wide team-building events and budget for monthly social activities in each office.
• New hires receive a starter kit with Laka merchandise, including a jumper and T-shirts.
• Employees get 10 monthly cycling insurance credit and access to cycling discounts.
• We provide mental health support through unlimited access to Spill therapy services.