Job Description
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position:
The Business Development Representative (BDR) plays a critical role in fueling Later’s growth by generating high-quality pipeline for our Go-To-Market team. This role is not about volume for volume’s sake. It is about thoughtful, disciplined prospecting, strong discovery instincts, and a relentless focus on learning what resonates with our ideal customers.
You will be the first impression of Later Influence for many prospective customers. That means combining strong communication skills with curiosity, preparation, and resilience. You will work closely with Sales Directors and GTM partners to identify the right accounts, spark meaningful conversations, and convert interest into qualified opportunities.
This role is ideal for someone who is energized by outbound, motivated by results, and eager to grow within a high-performance sales organization.
What you’ll be doing:
Pipeline Generation & Prospecting
Proactively identify and engage target accounts through outbound channels including email, phone, LinkedIn, video messaging, and in-person or virtual events
Build and manage a consistent outbound motion that prioritizes quality conversations and long-term pipeline health
Personalize outreach based on account research, industry context, and buyer pain points
Lead Qualification & Discovery
Act as the first point of contact for prospective customers, running thoughtful initial conversations to assess fit, urgency, and potential value
Qualify inbound and outbound leads against clear criteria before scheduling discovery meetings with Sales Directors
Demonstrate sound judgment in determining when to advance, nurture, or disqualify opportunities
Collaboration & GTM Partnership
Partner closely with Sales Directors and the broader GTM team to ensure a seamless handoff of qualified opportunities
Share feedback on messaging, objections, and lead quality to continuously improve outbound strategy
Collaborate cross-functionally to support campaigns, events, and account-based initiatives
Operational Excellence
Maintain accurate, up-to-date records of all prospect activity in our CRM
Track outreach performance and pipeline contribution, using data to refine approach and improve results
Consistently meet or exceed activity, pipeline, and quality benchmarks
What success looks like:
Within the first 6 to 12 months, a successful BDR at Later will:
Consistently generate qualified pipeline that converts into downstream revenue
Demonstrate strong discovery skills and clear understanding of Later’s ICP and value proposition
Earn trust from Sales Directors through reliable handoffs and sound qualification
Show resilience and discipline in outbound execution, even in the face of rejection
Continuously improve outreach effectiveness through experimentation, feedback, and learning
Operate with integrity, accountability, and a team-first mindset aligned with Later’s High Performance Framework
What you bring:
Experience serving as the first point of contact for prospective customers in a sales or GTM role
Proven ability to prospect and nurture marketing-qualified leads and identify sales-qualified opportunities
Comfort leveraging multiple outreach channels including email, phone, and LinkedIn (video messaging is a plus)
Strong written, verbal, and organizational skills with the ability to communicate clearly and confidently
High empathy and emotional intelligence, you listen well and tailor conversations to prospect needs
Resilience and grit, you can handle rejection and stay focused on long-term outcomes
A data-informed, analytical approach to improving performance
High learning velocity and interest in modern technology, marketing, or the creator economy
A hunter mindset with persistence, curiosity, and ownership over results
Strong integrity and a commitment to doing the right thing, even when it is hard
How you work:
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$60,000-80,000 USD OTE
*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.
#LI-Hybrid #LI-Remote
Where we work:
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
