Whalar

We are an independent Creator and social agency, established in 2016. We operate as the central entity within the Whalar Group, which includes six companies focused on the Creator Economy. We specialize in Creator-led marketing, advertising, communications, public relations, and content creation.

Our services focus on four key areas:

• We help clients Build Creator-led strategies, creating frameworks that transform insights into actionable plans. This includes Creator and community-led research, Creator councils, full-funnel strategy development, regional/global playbooks, and creative advisories.
• To Activate campaigns, we manage them from end-to-end, covering Creator sourcing and vetting, contracting, content approval, content production for brand channels, and paid amplification strategy.
• To Measure performance, we offer full-funnel measurement, custom dashboards, brand/sales lift studies, sentiment analysis, creative effectiveness evaluation, and bespoke learning agendas.
• To Scale impact, we use in-person brand integrations, live events, curated experiences, publicity, PR, awards, gifting, earned media, hosting, and live-streaming.

The Whalar Group ecosystem consists of Whalar (the agency), Technology (an operating system for digital talent), Ventures (a venture studio for Creator ideas), Talent (360° Creator talent management), Campus (an in-person campus for Creators), and Gaming (a gaming studio).

A Nielsen study found our campaigns achieved an ROI of $2.41. Creators delivered 300% of the impact while making up less than 1% of total media spend. We’ve been recognized as Fast Company’s Most Innovative Company, Ad Age’s Social Media Agency of the Year, Campaign Social Media Agency of the Year, and Influencer Marketing Awards’ Best Large Influencer Marketing Agency, among other awards including Gold & Silver Cannes Lions. We are also listed as one of WorkLife’s 50 Best Workplaces.

Our mission is to liberate the creative voice and eliminate meaningless marketing by building a Creator ecosystem that empowers a new generation of Creators. We aim to transform brands into cultural drivers and help CMOs drive growth.

Our beliefs, values, and behaviors include:

• We are Dreamers Who Do, valuing both big ideas and effective execution.
• We believe Our People Are Our Superpower, recognizing empathy and diversity as fundamental to connection and community.
• We Celebrate Every Mistake, viewing them as opportunities for learning.
• We believe All Roads Lead To The Work, prioritizing creative, strategic, and forward-thinking work.

We offer a comprehensive range of employee benefits:

• For health and wellness, we provide private medical insurance, a health cash plan, and a Calm App subscription (for up to 4 dependents). We also offer medical, dental, and vision insurance, and fertility benefits. A reduced fee gym membership is available for locations near an office.
• Regarding time off, employees receive 25 days of paid time off (PTO), plus sick days and a winter break.
• For financial and professional growth, we offer a private pension scheme, monthly phone/internet reimbursement, a professional development stipend, and a new joiner home office allowance. We also provide retirement planning with employer match.
• For family support, parental leave includes up to 16 weeks of paid leave, with enhanced maternity leave of 22 weeks and paternity leave of 16 weeks.
• Additional perks include identity theft protection, legal assistance, company-paid life and disability insurance, and voluntary options for extra life, hospital, critical illness, and pet insurance. We also organize volunteer days and social programs, and have Employee Resource Groups.

Some roles feature flexible benefits and collaborative work environments. For example, specific hybrid work arrangements include three in-office days per week in London or New York City.