Job Description
About the Job:
We are seeking a marketing campaign manager to help build and scale the Integrated Campaigns function at LaunchDarkly. The Campaign Manager will plan, build, and optimize LaunchDarkly marketing campaigns, with the primary objective of generating pipeline and revenue with new business accounts. This role will utilize full-funnel ABM campaigns across multiple channels to generate awareness and demand, enable sales to generate new selling opportunities, and accelerate existing opportunities to become customers.
The ideal candidate will combine a deep understanding of demand generation and ABM frameworks, a proven track record of collaboration and influence across marketing, sales, and operations teams, and a desire to support the build of a critical function from the ground up.
Responsibilities:
- Lead the planning, build, and optimization of customer campaigns that support generation of expansion pipeline and revenue.
- Utilize account-based methodologies as a core foundation for all campaign activities.
- Create full-funnel, multi-channel campaign plans that align messaging to buyer needs and buyer funnel stage, through any marketing channel.
- Partner closely with sales teams to identify the right accounts to target, and enable coordinated execution of outreach efforts between teams.
- Work with Revenue Operations to refine and operationalize repeatable processes that improve visibility and execution for GTM teams.
- Participate in interlocks with Sales and Rev Ops to ensure feedback loops are used to assess campaign performance, collect feedback, and continuously optimize.
- Drive cross-functional collaboration across marketing teams including brand, product management, creative, content, project management, and marketing operations to ensure seamless execution of campaigns.
Qualifications:
- 8+ years of experience in B2B marketing, integrated campaigns, and ABM, including experience building new campaigns from the ground up.
- Proven ability to translate strategic business goals into executable marketing programs that deliver measurable results.
- Strong understanding of B2B demand gen and ABM frameworks, with experience applying them to develop effective campaigns.
- Skilled at leading through influence and alignment across cross-functional stakeholders to drive coordinated campaign execution.
- Deep experience partnering with Sales, Product Marketing, and Revenue Operations on pipeline generation, acceleration and account engagement strategies.
- Excellent communication and stakeholder management skills, with the ability to convey complex ideas clearly across teams.
- Experience in B2B SaaS or high-growth technology environments strongly preferred.
Pay:
Target pay ranges based on Geographic Zones* for Level 4:
- Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $136,000 - $187,000**
- Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $122,000 - $168,000**
- Zone 3: All other US locations - $116,000 - $159,500**
LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.
*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
About LaunchDarkly:
Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare “big-bang” technology migrations.
The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:
- Improving the velocity and stability of software releases, without the fear of end customer outages
- Delivering targeted experiences by easily personalizing features to customer cohorts
- Maximizing the business impact of every feature through the ability to experiment and optimize
- Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
- Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability
At LaunchDarkly, we believe in the power of teams. We’re building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected].
Do you need a disability accommodation?
Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.
