Job Description
About the Job:
We are seeking a strategic, results-driven Head of Events and Field Marketing to lead field marketing across the Americas, own our global third-party event strategy, and partner with field teams to drive business results. This role has significant influence on pipeline health, brand presence, and GTM execution.
This individual will build and execute all in-person experiences — from third-party conferences to LaunchDarkly-organized field events and a multi-city roadshow — that engage target buyers, drive pipeline, and shape our brand perception. The ideal candidate brings deep event experience in the DevOps industry, a strong grasp of enterprise sales dynamics, and a bias for action.
Responsibilities:
- Manage and develop a team of field and event managers, establish team operating norms, establish team operating norms, and implement departmental policies and procedures that support consistent event execution.
- Manage the events and field marketing budget, supporting planning and forecasting activities and tracking spend across programs in alignment with approved plans.
- Execute the regional third-party event program end-to-end from preparation and activation to follow-up and reporting in support of brand awareness, buyer engagement, and pipeline goals.
- Build and implement the owned field event program, following established processes and playbooks to enable the field team to deliver consistent, high-quality engagements
- Develop and lead an ongoing roadshow that deepens buyer and influencer understanding of our product’s unique value across key markets.
- Partner with sales and GTM leadership to prioritize markets, build account-level intelligence by territory, and develop coordinated field plans.
- Work with executives to design in-person experiences that expand relationships higher and wider within target accounts.
- Collaborate with internal thought leaders to develop content plans aligned to corporate messaging and positioning.
- Drive coordinated, multi-channel activations before and after every event to maximize impact.
- Report on the performance of each event, identifying areas for improvement and areas to accelerate based on results.
Qualifications:
- Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience.
- 7+ years of event management and field marketing experience including managing a team of individual contributors.
- Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs.
- Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).
- Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
- Experience working with global, remote teams and collaborating with cross-functional stakeholders.
- Willingness to travel as needed to support regional marketing events and initiatives.
Pay:
Target pay ranges based on Geographic Zones* for Level M3:
- Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $152,000 - $210,000**
- Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $137,000 - $189,000**
- Zone 3: All other US locations - $129,000 - $178,000**
- All Zones inclusive of 10% Bonus Target
LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.
*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
About LaunchDarkly:
Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare “big-bang” technology migrations.
The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:
- Improving the velocity and stability of software releases, without the fear of end customer outages
- Delivering targeted experiences by easily personalizing features to customer cohorts
- Maximizing the business impact of every feature through the ability to experiment and optimize
- Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
- Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability
At LaunchDarkly, we believe in the power of teams. We’re building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected].
Do you need a disability accommodation?
Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.
Your safety matters to us. To protect yourself from potential scams, LaunchDarkly recruiters will only contact you from @LaunchDarkly.com email addresses or via LinkedIn from “Verified Recruiter” accounts.Be cautious of emails from other domains. Legitimate LaunchDarkly recruiters will never ask for money, fees, or banking information before making a job offer. LaunchDarkly will never make a job offer without conducting a formal interview process. Our interview process does not involve asking detailed questions by email. If you are ever unsure about a communication that you receive, don’t click any links—visit Careers | LaunchDarkly directly for confirmed job openings and links to apply.
Please notify us of any fraudulent representation by sending an email to [email protected].
