Liminal

We provide an Actionable Intelligence Platform for complex markets and regulated industries. Our platform unifies market, competitor, product, and buyer insights to deliver strategic guidance. Our goal is to turn fragmented data into embedded, real-time intelligence that drives action.

Our platform, Link, helps teams:

• Discover the market landscape by bringing together data on vendors, products, use cases, and live signals. This includes over 10,000 profiled vendors, 14,000 tracked products, millions of live events, and hundreds of mapped use cases across complex, regulated markets, all accessible through features like Use Case Explorer, Company Discovery, and Monitor.
• Position your strategy based on buyer values. We help you align messaging, pricing, and roadmaps to real demand and capability gaps. We do this by surveying over 1,000 buyer organizations monthly, mapping over 15,000 personas (by role, industry, and maturity), and showing you winning opportunities based on buyer-ranked capabilities.
• Mobilize strategy into action by packaging Ideal Customer Profiles (ICPs), positioning, and competitive angles into plays for your sales team. This includes Game Plans, a Campaign Wizard for launching targeted plays, tools to build target account lists (even identifying competitor-owned accounts), Battlecards personalized by objective, competitor, and stage, and Scout + Coach for segmentation, scoring, and in-call guidance.
• Execute intelligence where you work. We push key insights, updates, and activation directly into your CRM and collaboration tools. This includes Campaign Activation with a dynamic AI Coach in meetings, CRM-native attribution in HubSpot and Salesforce, Slack/Teams alerts for real-time activation, and highlighting Top Keys to Win at the account, deal, or stage level. Our always-on updates keep your plays synced with market shifts.

We differentiate ourselves through a unified taxonomy that integrates supply and demand into one model. We also offer built-in activation features like collaborative team spaces and battlecards, connected foresight through continuous monitoring that links market shifts and buyer intent, and in-workflow delivery of intelligence within CRM and collaboration tools. We specialize in Identity, Privacy, Security, FinTech, Authentication, Cyber Crime, IAM, Access Management, Digital Identity, Cybersecurity, Risk Management, Strategy, Market Analysis, market intelligence, and SaaS platforms within software development.

Our mission is to build the future of actionable intelligence. We provide enterprise leaders with an edge by predicting the future with data, delivering dynamic, granular intelligence embedded directly in workflows where decisions are made. We’re building the next generation of enterprise intelligence, not just dashboards.

Our culture is “nerdy by nature,” “obsessed with outcomes,” and “powered by radical clarity.” We cut through noise, move with urgency, and reward ownership. We value depth over bureaucracy, precision over perfection, and ideas over titles.

Our core values include:

• Built on Precision: We focus on finding signal in the noise through detailed analysis.
• Outcomes Over Output: We prioritize shipping value rather than vanity metrics.
• Mobility by Merit: We promote from within and support growth across teams and borders.
• Inclusive by Design: We believe our strength comes from diverse people, perspectives, and lived experiences.

Liminal was founded in 2022 and has 51-200 employees. Its headquarters are in New York City, with additional global hubs in Salt Lake City, Boston, Lisbon, Porto, São Paulo, and Manila.

Liminal’s work environment promotes radical clarity, urgency, and ownership. The company emphasizes precision, outcomes, merit-based mobility, and inclusivity. Its structure includes a Leadership Team, Principals, and a Board of Directors. Liminal hires for Product & Engineering, Insights & Intelligence, Sales & Customer Success, Marketing, and General & Administrative teams.

We offer a compensation and benefits package to support our global employees. Our benefits include:

• Highly competitive salary
• Participation in our company-wide revenue share program
• Comprehensive medical, dental, vision, and life insurance
• Short- and long-term disability coverage
• Flexible spending (FSA) and health savings (HSA) accounts
• 401(k) with company match
• Commuter benefits
• Hybrid and flexible work schedules