Job Description
Senior Vice President, Social
About Us:
We’re not your typical agency. In fact, we don’t want to be. At M Booth Health, we take pride in doing what’s right, not what’s easy. Asking the difficult questions and finding unexpected answers. Pushing ourselves and our clients to think bigger. Moving beyond imposed limits to break through and create real connection.
We live our brand promise: Choose to Challenge. We’re built to help organizations and brands challenge norms, drive results and improve the health and lives of those who need it most.
We believe health communications can change the world. Why? Because we’ve done it before. We’ve been at the forefront of advancing some of the most urgent issues in public health and medicine for decades. Our teams are purpose-built to challenge the status quo and drive results–both for our clients and for the health and well-being of people around the world.
M Booth Health’s growth has allowed for the building of a dynamic team comprised of agency veterans and new talent with a broad range of backgrounds to match our diverse client mix, which is comprised of leaders in pharma, biotech, device & diagnostics, health tech and payors.
Who You Are:
We want people who are just as passionate about health as we are. People who are serious about the work, but not too serious to have some fun while doing it. Candidates who bring big thinking and even bigger ambition; who are willing to push boundaries and challenge norms. And most importantly, who lead with kindness and humanity above all else. Does that sound like you?
We are actively seeking a Senior Vice President, Social to lead our team. Reporting directly into the CEO, this role requires equal parts builder and operator. You know how to lead best-in-class social and digital work for complex clients—and you’re equally motivated by the opportunity to build, evolve and scale a capability.
You’ll serve as the agency’s most senior social and digital leader—setting the vision, defining our point of view, and ensuring our work is not just current, but ahead of where the market is going.
You bring sharp instincts on culture, platforms, and content—but also understand how social connects to the broader ecosystem: influencer, paid, GEO and more.
Most importantly, you know how to turn that perspective into work that earns attention, builds trust, and drives business impact.
Primary Responsibilities may include, but are not limited to:
Clients:
- Serve as senior strategic lead across marquee social AOR assignments, setting direction and ensuring delivery of best-in-class, culturally relevant work
- Act as a trusted senior counselor to clients, shaping how they show up across social and digital ecosystems
- Push clients beyond expected thinking—elevating content, channel strategy, and engagement models to drive greater impact
- Ensure all work reflects a deep understanding of audience behavior, platform dynamics, and the regulatory landscape
Business:
- Own and evolve M Booth Health’s social capability into a fully integrated, modern offering
- Define and lead the agency’s POV on where the space is going—including influencer, paid amplification and emerging platforms
- Play a leadership role in new business, shaping digital and social strategy in pitches and helping secure new client partnerships
- Identify and drive organic growth opportunities by expanding the role of social and digital across existing clients
Team:
- Lead and grow a high-performing team, including oversight of paid media capabilities
- Ensure the team is structured, staffed, and developed to meet both current and future client needs
- Coach and develop talent, building a strong pipeline of future leaders
- Foster a culture of creativity, accountability, and continuous evolution
Experience:
- 10+ years of experience in social media and digital communications, with deep expertise in healthcare (pharma, biotech, public health)
- Expertise navigating the pharmaceutical regulatory landscape as it relates to social and digital communications is a must have
- Proven track record leading social agency of record relationships at scale
- Demonstrated experience building or evolving capabilities, offerings, or teams within an agency or organization
- Deep understanding of the modern digital ecosystem, including: social platforms and content strategy, influencer and creator ecosystems, paid social and amplification and GEO.
- Experience managing and developing teams, with a track record of building strong, collaborative cultures
- Proven ability to drive business growth, both organically and through new business efforts
- Exceptional client leadership skills, with the ability to influence senior stakeholders and drive strategic decision-making
- A clear point of view on what makes work culturally relevant—and the ability to translate that into ideas that earn attention
Our Qualifications
Yes, you read that correctly. You deserve to know what we have to offer you as well. So here are a few things that define our employee experience at M Booth Health:
- A workplace that’s alive with courage, ideas, respect, and humanity
- A fully hybrid work experience designed to give you the choice around where and how you work best
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) plan, health savings accounts and flexible spending accounts
- Paid company holidays, unlimited paid vacation, sick, personal, and mental health days, and summer hours
- Additional Perks: Paid parental leave, family-building benefit, well-being programs, and commuter benefits
- Salary: $186,000 - $250,000
Current and prospective employees are paid within our bands with consideration to a range of factors including but not limited to background, experience, skillset and market demands.
Location:
Remote or in the New York office
If you plan on working remotely, we can accept applicants from the following states:
California, Colorado, Delaware, Florida, Georgia, Illinois, Kansas, Maryland, Massachusetts, Missouri, New Jersey, New Jersey, New York, North Carolina, Rhode Island, Virginia and Washington D.C.
M Booth Health is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
