Job Description
APPLICATION DEADLINE: Friday, April 17th at 5:00pm central time, we encourage you to apply soon if interested.
We recognize that job searching can sometimes feel uncertain and are committed to keeping you informed throughout the process. Thank you for considering M-Files as your next career opportunity.
Who We Are
M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance.
Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries.
At M-Files, our Guiding Principles unite us across diverse cultures and personalities:
- Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.
- Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.
- Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.
To learn more about us we encourage you to visit our company page.
To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work.
Summary of the Role
Own and evolve the global website as a strategic growth engine and core driver of high-intent demand.
In this role, the website is treated as a revenue-generating product, with full ownership of strategy, prioritization, and performance. You will shape the end-to-end customer journey, optimize conversion pathways, and directly influence demo volume, sales inquiries, and pipeline creation.
This is a highly visible, AI-forward opportunity where you will embed AI across analytics, experimentation, personalization, and workflows to accelerate insight, improve decision-making, and increase execution velocity, while delivering a differentiated, high-performing digital experience.
This is an opportunity for someone who thinks like a product owner, operates like a growth leader, and is excited to redefine how AI shapes modern web experiences.
This role is well-suited for someone who enjoys operating with pace and ownership, and who brings a thoughtful, results-oriented approach to navigating a fast-moving environment. You are comfortable prioritizing effectively, making informed decisions, and consistently delivering measurable outcomes while partnering cross-functionally with senior stakeholders.
What You Will Be Doing / Responsibilities and Duties
Website Strategy & Governance
- Own website strategy and digital experience vision
- Manage a prioritized roadmap tied to pipeline impact
- Establish structured intake and evaluation processes
- Apply AI-assisted prioritization
- Safeguard strategic focus and conversion performance
High-Intent Growth & CRO
- Improve Demo and Sales inquiry performance
- Design ICP- and persona-based journeys
- Use AI to identify friction, generate test ideas, optimize messaging, and predict intent
- Lead structured experimentation (A/B, CTA, layout testing)
- Continuously optimize conversion architecture
Primary KPIs: High-intent conversion rate, Demo growth, Sales-accepted leads, Website-influenced pipeline
AI-Driven Personalization
- Personalize by industry, behavior, source, and buyer stage
- Dynamically adapt messaging, proof points, and CTAs
- Integrate behavioral data with AI-based intent scoring
- Align with Demand Gen and GTM Operations
Analytics & AI-Augmented Decision Making
- Define KPIs linking web behavior to revenue
- Use AI to surface trends, forecasts, and lift opportunities
- Build automated executive dashboards
- Translate insights into prioritized actions
- Increase experimentation velocity
Brand & Digital Experience
- Ensure consistent, differentiated brand expression
- Validate messaging clarity with AI testing
- Balance brand governance with performance optimization
- Partner with Brand and Product Marketing
SEO & AI Discovery
- Optimize architecture for semantic and AI search
- Structure content for answer engines and LLM visibility
- Use AI to identify gaps and intent clusters
- Monitor traditional and AI-based search performance
AI-Enabled Team Operations
- Embed AI into briefs, QA, reporting, and launches
- Establish responsible AI governance
- Train and mentor the web team
- Drive efficiency without compromising quality
Cross-Functional Leadership
- Partner with Product, Sales, Corporate, and Demand Generation
- Align on lead quality and conversion impact
- Lead sprint planning and roadmap reviews
- Mentor web team and maintain disciplined execution
What Success Looks Like
- Growth in high-intent conversions (Demo, Talk to Sales)
- Increased website-sourced pipeline
- Faster, AI-powered experimentation cycles
- Personalized journeys driven by behavioral and intent data
- Clear governance and predictable roadmap execution
- AI embedded in daily workflows to improve speed and scale
Qualifications
- 8–12+ years in B2B SaaS web strategy, growth, or CRO
- Proven success increasing demo and high-intent lead volume
- Experience owning roadmap and cross-functional prioritization
- Strong analytical skills connecting web metrics to pipeline
- Hands-on AI experience in marketing workflows and experimentation
- Strong stakeholder influence and judgment
Leadership Profile
- Digital product GM mindset
- High-intent growth focused
- Data-driven and hypothesis-led
- AI-forward and operationally disciplined
- Structured, prioritized, and comfortable saying no
- Strong executive presence
Participation in our Recruitment Process:
- Initial Screening w/People & Culture Team Member
- Hiring Manager (VP, Global Growth Marketing)
- Internal Team Member(s) (Marketing Leadership)
- Final Interview w/Chief Marketing Officer
*Estimated total candidate time investment: Approx. 3hrs
Why M-Files?
M-Files is a global company with Finnish roots, built around a product we are proud of.
You’ll have the opportunity to contribute to our continued growth while developing your own expertise in a collaborative, supportive environment.
Our guiding principles, Make It Happen, Help Others, Love Customers, are reflected in how we work every day, with transparency and strong team spirit at the core of our culture.
What We Offer:
- As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
- Matching 401K Plan (25% of employee’s contribution up to the IRS max)
- Health insurance (PPO and HDHP/HSA plans offered)
- Dental insurance
- Vision insurance
- Life insurance (1x employee salary)
- Short-term disability (employer paid)
- Long-term disability (employer paid)
- Flexible Spending Plan (medical and dependent)
