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Link Builder Specialist

Job Description

About the Role

We are looking for a Link Builder with at least 1 year of experience in SEO and link-building activities. The ideal candidate should have hands-on experience in identifying quality backlink opportunities, conducting outreach, and building relevant, authoritative links to improve website rankings and organic visibility.

Key Responsibilities

  • Research and identify relevant, high-quality websites for link-building opportunities.
  • Conduct competitor backlink analysis to identify potential link prospects.
  • Perform email outreach to website owners, bloggers, publishers, and relevant contacts.
  • Build backlinks through guest posting, niche edits, resource link building, and other white-hat SEO techniques.
  • Evaluate websites based on domain authority, relevance, traffic, spam signals, and overall quality before pursuing link opportunities.
  • Maintain and regularly update link-building prospect and outreach databases.
  • Follow up with prospects and maintain professional relationships with website owners and publishers.
  • Monitor acquired backlinks and maintain accurate records of live and lost links.
  • Work closely with SEO and content teams to identify suitable content and link-building opportunities.
  • Ensure all link-building activities follow SEO best practices and company guidelines.
  • Track outreach performance, placements, and campaign progress and provide regular updates.

Requirements

  • 1+ year of hands-on experience in link building or off-page SEO.
  • Understanding of SEO fundamentals and backlink quality.
  • Experience with guest posting, outreach, niche edits, and backlink prospecting.
  • Ability to conduct competitor backlink research.
  • Good knowledge of Google search operators and prospecting techniques.
  • Strong written and verbal communication skills.
  • Good research and analytical skills.
  • Ability to manage multiple outreach campaigns and meet deadlines.
  • Familiarity with SEO tools such as Ahrefs, Semrush, Moz, or similar tools is preferred.
  • Comfortable working independently as well as with a remote SEO team.

Preferred Skills

  • Experience working with international/US-based websites.
  • Understanding of domain authority, referring domains, anchor text, and link relevance.
  • Experience with email outreach tools or CRM platforms.
  • Basic understanding of content and SEO strategy.
  • Strong attention to detail and ability to identify quality websites.

What We Offer

  • Full-time remote work opportunity.
  • Opportunity to work with international clients and websites.
  • Exposure to a wide range of SEO and digital marketing projects.
  • Collaborative and growth-oriented work environment.
  • Opportunities to develop your SEO and digital marketing expertise.

Working Hours

Monday to Friday | 1:00 PM – 10:00 PM IST

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