Modernize

Modernize was founded in 2005 as a software development company. We help home improvement and home services companies manage the entire customer journey, from the first contact to project completion.

Our Marketplace Solutions connect businesses with homeowners through various channels, including leads, live transfers, and inbound calls. We provide qualified opportunities, from standard leads to exclusive, bid-based options through our HomeBuddy marketplace.

We also offer Marketing Platform Services to help businesses build their brand and increase conversions. These services include demand generation, display and programmatic advertising, marketing automation, paid and organic social media, and content creation. We also develop capabilities for AI- and LLM-driven search, like answer engine and generative engine optimization.

For point-of-sale financing, we provide 360 Finance. This solution lets contractors offer homeowners a single inquiry with multiple lender options, covering a wide range of credit scores. This helps shorten sales cycles, improve approval rates, and speed up project starts.

Our platform uses data from over 25 trades across thousands of locations, continuously refining performance. This data helps home improvement businesses achieve consistent growth, lower customer acquisition costs, and turn marketing efforts into revenue. Our specialties include Marketing Services, Branded Campaigns, High-Intent Leads, Lending Marketplace, and 360 Finance.

We have 51 to 200 employees. Our work environment is a fast-paced startup, where we emphasize collaboration and give employees opportunities to shape future initiatives.

We offer a range of employee benefits, including health care and retirement plans. We also provide paid time off like sick leave, parental leave, and vacation.

Employees can earn performance bonuses or commissions, and receive equity in the form of restricted stock units. We also support remote work.

Employees can also participate in our standard benefits programs and may receive other tax-reportable benefits.