Knotch Logo
Our customer journey intelligence platform measures and improves digital content performance for brands.

About Knotch

We founded Knotch in 2013 as a software development company. Our Knotch One platform helps brands understand and improve how their digital content performs.

The platform continuously audits content performance, scoring pages based on their effect on business goals like brand building or conversions. It shows the impact of content across an entire site, pointing out what works best and where improvements are needed. Users can examine specific performance areas for detailed analysis and see how content improves over time.

We collect data on engagement, sentiment, conversions, and customer journeys across a site to identify effective content. We track users to understand how content influences their journey and use Knotch Surveys to get audience feedback. This feedback, combined with engagement and conversion data, provides a full picture.

Our platform includes AI that learns from content performance data. This AI is trained on a brand’s voice and helps optimize existing content, adapt high-performing content for different audiences, and create new data-driven content. We work with major brands and Fortune 1000 companies across North America, including financial institutions, Dropbox, Marriott, Nielsen, St. Jude, and Square.

Team & Culture

We are a fully remote company, with our team spread across 17 states and 3 countries. We encourage work-life balance, offer growth opportunities, and support internal mobility. We also match charitable donations and encourage our employees to get involved in their communities.

Our leadership team includes Co-Founders Anda Gansca (CEO) and Aron Tzimas (Chief Product Officer), among others. Our typical interview process involves reviewing your resume, an initial call, a video interview with the hiring manager, a group meeting with potential colleagues, and a technical interview for certain roles.

Benefits & Perks

We offer comprehensive benefits designed for remote work. These include:

  • Equity option grants for all employees, with extra spot bonuses and equity grants for overperformers.
  • Medical, dental, and vision insurance.
  • A $300 monthly reimbursement for mental health, professional development, and food.
  • A One Medical membership for employees and their families (where available).
  • A $200 reimbursement for setting up your home office.
  • 12+ paid holidays and unlimited time off.
  • A 401k plan through Principal.

Frequently Asked Questions

What products or services does Knotch offer?

Knotch offers the Knotch One platform, a customer journey intelligence solution. This platform measures and improves digital content performance, providing insights into content impact on business goals, audience engagement, sentiment, and conversions. It also utilizes AI for content optimization, repurposing, and generation.

What are the employee benefits at Knotch?

Knotch provides equity option grants for all employees, medical, dental, and vision plans, a $300 monthly reimbursement for mental health wellness, professional development, and food costs, and a One Medical membership for employees and their families. Employees also receive a $200 reimbursement for at-home office setup, 12+ paid holidays, unlimited time off, and a 401k plan through Principal. Spot bonuses and additional equity grants are provided to overperformers.

What is Knotch's work culture like?

Knotch maintains a remote-first culture, with employees distributed across 17 states and 3 countries. The company emphasizes work-life balance, supports employee growth and internal mobility, and encourages community involvement through charity matches.

When was Knotch founded?

Knotch was founded in 2013.

What industries and sectors does Knotch specialize in?

Knotch is active in the Analytics, Audience Intelligence, Branded Content, Content Impact, Audience Participation, Content Marketing, Marketing Analytics, Content Intelligence, Demand Generation, Growth, Content, Content Strategy, Content Intelligence, Digital Marketing, Growth Marketing, Conversion, and Customer Journey markets.

How many people work at Knotch?

Knotch has 51-200 employees.

Where does Knotch hire?

Knotch hires globally with a remote-first approach, allowing employees to work from anywhere.

Is Knotch hiring?

Knotch is not actively hiring at the moment. Check back later for new opportunities.

Does Knotch hire for remote and work from home roles?

Yes, Knotch is a remote-first company.

What is Knotch's website?

Knotch's website is knotch.com .

Where to find Knotch on social media?

You can find Knotch on LinkedIn .

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