Job Description
Buyagift and Red Letter Days are the UK’s leading gift experience provider. We’re all about turning special moments into extra-special memories. With a gifting range of 4000+ experiences from spa days and skydives to gourmet treats and once-in-a-lifetime adventures, we make it easy to give the gift of wow. 🎁
As part of the Moonpig Group, we’re proud to share that our vision is to become the most trusted platform in the UK gift experience market. Our mission is to spread happiness through thoughtful, joy-filled experiences. People are at the heart of everything we do. Since joining the Moonpig Group in 2022, we’ve been powered by strong values, bold ideas and a shared passion for making a real difference. Here, you’ll have the chance to shape the kind of experiences people never forget – and help us build connections that truly matter.
Director of Sales - Fixed Term Contract 12 Months |📍London – (Hybrid) | 💰Competitive Salary + Benefits
About the Role
We’re looking for a Director of Sales to lead the turnaround and future growth of Moonpig Group’s third-party revenue channels across e-retail, physical retail and B2B.
Reporting to the Commercial Director for Experiences, this is a high-impact leadership role with full P&L ownership. You’ll take the lead in restoring growth, improving margins, and rebuilding commercial control across channels that are strategically important and full of untapped potential.
As part of the Experiences Division leadership team, you’ll work across Buyagift (transitioning to “Buyagift by Moonpig”) and Red Letter Days. A key part of your role will be shaping how the Moonpig brand shows up in third-party channels unlocking new demand, strengthening partnerships, and improving commercial performance.
Our owned channels are performing strongly, but third-party channels need fresh energy, sharper execution, and clear direction. That’s where you come in. You’ll reset standards, reintroduce pace and accountability, and build a clear path back to sustainable growth.
This is a hands-on role in a fast-moving environment. You’ll balance strategic thinking with real delivery stepping into trading decisions, leading negotiations, and solving problems in real time. It’s a true turnaround opportunity, where your impact will be visible from day one.
Key Responsibilities
P&L ownership and turnaround delivery
- Own the full P&L for third party channels, including sales, margin, profit and forecast accuracy
- Stabilise performance and deliver a clear, credible recovery plan with measurable milestones
- Take early, decisive trading actions to protect delivery against budge
- Create clarity around performance drivers, strengthening commercial control and accountability
Trading rhythm and performance discipline
- Establish a strong weekly trading rhythm across all channels
- Focus performance conversations on what drives results and what needs to happen next
- Move the function from reporting to action, with clear ownership and follow-through
- Set clear targets by account and B2B channel, aligned to revenue, margin and growth goals
- Improve forecast accuracy through disciplined pipeline management
Channel strategy and execution
- Define the role of third party channels within the Experiences growth strategy
- Position Buyagift as a leading partner, using the Moonpig brand to expand reach and sales
- Identify and unlock new, underutilised channels to drive incremental growth
- Shape compelling propositions by channel, including boxed gifts, gift cards and digital products
- Balance growth with margin through smart pricing, promotions and cost control
- Build clear, commercially grounded growth plans for every channel
Commercial negotiations, account growth and new business development
- Lead senior negotiations to improve terms, visibility, funding and margin outcomes
- Drive new business across marketplaces, e-commerce platforms and retail partners
- Build a strong pipeline of opportunities, with clear ownership and delivery milestones
- Reset expectations with partners and introduce structured, outcome-focused planning
- Oversee key agency relationships, including Amazon marketplace performance
Operational excellence
- Re-establish high standards across availability, stock performance, content and distribution
- Strengthen catalogue quality and retail execution across all channels
- Protect margin through disciplined trading practices
- Remove blockers quickly by aligning teams and partners around solutions
- Set clear performance standards and SLAs across agencies and operational partners
Team reset and leadership
- Build a proactive, sales-led culture focused on growth and long-term partnerships
- Lead, coach and evolve a team of c.8 to match the ambition of the turnaround
- Create a culture of pace, clarity and ownership
- Raise the bar on commercial thinking, data use and execution
- Support and develop high-potential talent while addressing performance where needed
Senior stakeholder engagement
- Share clear, insight-led performance updates with senior stakeholders
- Communicate risks, trade-offs and actions with confidence and clarity
Partner closely with leadership to align third party strategy with wider business goals
About You
- Strong experience owning P&L in sales or commercial channel environments, ideally in Retail channel leadership / Marketplace / e-commerce / environments or similar. Experience in FMCG or large-scale retail environments is helpful but not essential
- Proven success managing and growing retail and e-retail accounts at a senior level
- Experience driving trading cadence, margin performance and in-year interventions
- Track record of leading teams through change, turnaround or performance reset
- Sharp commercial instinct with the ability to quickly identify what drives performance
- Confidence negotiating trading terms and managing margin dynamics
- Focus on outcomes over activity, with a bias for action
- Comfortable operating in fast-paced, high-accountability environments
- Experience in mid-sized, high-growth or PE-backed businesses is a plus
- Decisive leadership style with strong ownership and accountability
- Clear, confident communicator—able to move between detail and big picture
- Comfortable challenging constructively to drive better outcomes
- Preference for simplicity, pace and clarity over unnecessary complexity
What’s in it for you?
We believe in empowering our team to do their best work. Enjoy:
💸 Competitive Pay & Bonuses: Plus generous pension plans, staff discounts, and share schemes.
💆🏾♀️ Wellbeing First: Private healthcare (UK), dental, life insurance, mental health support, and dog-friendly offices.
🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (unless specified otherwise, 2 days a week in the office), and opportunities for international working.
📈 Career Growth: Learning allowances, coaching, and development programs.
🤝 Recognition & Giving Back: Regular awards, charity support, length of service awards, and volunteering days.
Want to see more?
Check out our Linked In pages below:
Buyagift
Red Letter Days
Moonpig Group
Our Ways of Working:
We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.
Moonpig Group’s Commitment to Equality, Diversity, and Inclusivity:
At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.
From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.
We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
