Job Description
Company Description
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
Meet Peacock, NBCUniversal’s, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.
We’re growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So, if this sounds like you, join our flock. And we promise, we won’t put your stapler in Jell-O.
Peacock is seeking an innovative marketer to join the team and help expand brand marketing for Feature Films on Peacock. This marketer will support the consumer & content film marketing team, in the creation and execution of best-in-class marketing campaigns.
Responsibilities including, but not limited to the following:
Support managers / directors in the development of cross-company marketing plans for movies on Peacock – including any Day/Date releasees, ‘Pay 1’ film offering, Peacock Original films and growth of our licensed film collection
Collaborate across Peacock Marketing Teams and our film partners, including Universal Film Entertainment Group and Focus Features, to ensure clear, cohesive and compelling campaigns across product lifecycle.
Assist in and support preparation for internal team briefings (i.e., Media, Performance, CRM, Social, Editorial, etc.) and monitoring campaign performance for insights and future optimizations.
Expand/update ‘movie rubric’ and key tracking documents to better prioritize support for upcoming film releases.
Lead monthly industry competitive process and tracker working with key functional teams (i.e., media, creative, etc). to develop and disseminate competitive reporting
Draft ‘After-Action Reports’ that summarize efforts, calling out campaign effectiveness, insights and future enhancements (i.e., what did we do, what did we learn and what should we do moving forward).
Work in partnership with film team leads to develop PowerPoint presentations for marketing briefs, launch plans, key leadership meetings, etc.
Monitor acquisition and engagement rate from film (First View, # of titles and total consumption) and propose tactics to improve outcomes.
Provide operational support between Peacock and film partners, including setup/facilitation of recurring meetings.
Coordinate with editorial, product, on-platform promo and partner marketing teams to amplify film offering on Peacock.
Monitor competitive film landscape and shifting consumer awareness/expectation for film offering across streaming services.
Serve as key team lead on meeting setup, cadence and agendas.
Qualifications
Basic Requirements
- Minimum 2 years relevant work experience, in Film/Entertainment, Direct-to-Consumer and/or Bachelor’s Degree in Marketing, Communications, Digital Media, Business, or a related field
- Knowledge / awareness of various streaming business models (AVOD, SVOD, TVOD) and of the Direct-to-Consumer and/or streaming services space
- High degree of proficiency with Microsoft Office, especially PowerPoint and Excel
- Strong collaborative and interpersonal skills with the ability to work flexibly across departments as well as manage internal and external partners in a dynamic environment
- Must have unrestricted work authorization to work in the United States
- Must be 18 years or older
- Willingness to work overtime, work weekday nights, and on weekends with short notice
Desired Characteristics
- Extensive knowledge and passion for Movies and a high affinity for entertainment overall.
- Demonstrated direct-to-consumer marketing experience with a digital product.
- Strong project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment.
- Analytical/strategic thinker and creative problem-solver; resourceful, able to initiate change and motivate innovation and creativity.
- Highly innovative and creative with positive energy.
- Excellent presentation and analytical skills.
- Extremely organized, great attention to detail, and highly motivated.
Additional Requirements
- Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
- Salary range: $65,000- $80,000
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles’ Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
