Job Description
Company Description
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
NBC News is seeking a Manager, Brand Marketing to join the NBC News Marketing team supporting some of the most trusted and recognizable brands in news media. This team leads consumer marketing strategy and campaigns across the NBC News portfolio, including NBC Nightly News, NBC News NOW, Meet the Press, NBC News’ digital products, and breaking news and special programming initiatives.
The ideal candidate has a strong foundation in core marketing and promotional disciplines. They are a strategic thinker, strong communicator, cross-functional collaborator, and highly organized operator who thrives in a fast-paced news environment. This individual will help drive brand visibility, audience engagement, and promotional impact across linear, streaming, digital, social, audio, and off-channel platforms.
Responsibilities
Brand Marketing & Campaign Management
- Develop and execute consumer marketing strategies and campaigns for the NBC News brands
- Partner with editorial leaders and producers to identify short and long-term promotional priorities
- Build strategic marketing plans and creative briefs aligned with brand objectives and promotional priorities
- Manage campaign timelines, approvals, stakeholder communications, and executional workflows
- Collaborate cross-functionally with Integrated Media & Growth, Creative, PR, Audience Development, Distribution, Affiliate Marketing, and Social teams to execute cohesive campaigns
- Identify innovative opportunities to elevate NBC News brands and franchises across platforms
- Support tentpole coverage and special programming initiatives including elections, breaking news, and major live events
Creative Development & Execution
- Oversee end-to-end execution and delivery of campaign assets across platforms and partners
- Write and manage creative briefs to guide campaign development
- Partner with internal creative teams to develop compelling marketing assets and messaging
- Provide strategic and editorial feedback throughout the creative process
- Help prioritize promotional opportunities across the portfolio
- Maintain strong communication and alignment among stakeholders
Operational Ownership
- Serve as a central point of coordination across multiple internal teams and stakeholders
- Maintain campaign tracking documents, timelines, and prioritization systems
- Help establish best practices and operational efficiencies for the Brand Marketing team
Qualifications
- Bachelor’s degree or equivalent experience
- 5+ years of relevant experience in brand marketing, media marketing, entertainment marketing, streaming, news, or agency environments required
- Exceptional project management and organizational skills, with the ability to manage multiple priorities simultaneously, adapt quickly to shifting deadlines, and respond effectively in breaking news situations
- Strong written and verbal communication skills
- Ability to work effectively in a fast-paced, deadline-driven environment
- Willingness to work outside standard business hours when necessary, including breaking news and major live events
Desired Characteristics
- Deep interest in news, current events, media, and culture
- Creative problem-solver who brings new ideas and innovative thinking
- Strong collaborator with ability to build relationships across departments and seniority levels
- Strategic thinker with ability to translate audience insights into actionable marketing strategies
- Understanding of evolving media consumption habits across linear, streaming, digital, and social platforms
- Experience working with talent, editorial teams, and/or live programming environments a plus
- Self-starter with strong attention to detail and follow-through
Additional Requirements:
- Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $75,000 - 105,000 (bonus eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
