Manager International Digital Media

Job description

Company Description

NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Manager, International Digital Media, is responsible for managing international paid media campaigns for the theatrical team.

Centralized media planning and buying is at the core of the position followed by strategy and coordination activities, budget management, and support for specific projects amongst others.

Essential Responsibilities:

• Manage the day-to-day execution of digital media campaigns and deliverables with the Media Agency and global partners (Google, Facebook, Twitter, TikTok, Spotify, etc.)
• Work with the centralized media agency and markets to develop international media summaries for Senior Management for all assigned titles
• Draft international media strategies based on comparable title reviews, available creative materials, group and departmental discussions, brainstorming sessions, and past campaign learnings
• Ensure media plan parameters are met, including flighting, demos, targeting, measurement, SOV, added value, traffic volume, and learning agenda
• Coordinate media launch processes and custom media programs in partnership with International Marketing, Regional Teams, and the Media Agency
• Collaborate with international creative teams to develop media assets required for centralized buys
• Review available research insights as campaigns begin and release dates approach, summarizing implications for campaign planning
• Optimize campaigns with the media agency as needed
• Work on post‑campaign analysis and develop recommendations for future media buys
• Prepare media and sales analyses and reports as needed, including locating historical figures for ad hoc analysis, annual commitments with regional channels, and reviewing contracts with online media vendors
• Communicate with regional and local offices to consolidate plan information, gather local feedback, and inform international media strategies and campaigns
• Summarize media plans for Senior Management and filmmakers
• Provide budget support for international and pan‑regional spending and negotiations
• Work with Finance and Marketing to ensure accurate reporting of the Media team’s Home Office budgets
• Review and discuss local media plans to ensure alignment with overall strategies while maintaining appropriate nuances for each territory
• Share innovative ideas and creative executions across territories
• Summarize plans for Directors, VPs, Senior Management, and other departments as needed
• Perform other related tasks and special projects on an ongoing basis

Qualifications

• College degree required
• 3+ years of media planning and buying experience required
• Must be able to analyze and compare assorted types of media advertising

Desired Characteristics:

• International marketing experience preferred
• Experience managing media and advertising costs, including budget development
• Background in the motion picture industry preferred
• Additional experience with other media channels (e.g., OOH, linear) preferred
• Strong verbal and written communication skills
• Proficiency with computer and digital tool

Additional Requirements:

Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of four days per week.  The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $80,000 - $110,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles’ Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].