Job Description
Company Description
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
The Research Manager is responsible for analyzing multiple consumer and media datasets to develop reports and presentations that provide insights into how audiences are utilizing media across landscapes.
Responsibilities include:
- Daily, weekly, and monthly reports using quantitative media resources
- Support the management, sales, news and marketing teams with research and insights that help drive business and media decisions: including programming performance, audience, consumer, and economic market insights, as well as competitive media analysis
- Evaluation of research vendor’s methodology and audience samples/panels
- Create and/or update sales collateral materials including, but not limited to, media kits, industry category decks, and viewer profiles
- Process adhoc requests from account executives and other internal stakeholders
- Assist in the production of custom presentations for advertising clients
- Evaluate programming estimates/forecast
- Oversee local program title across platforms
- Help craft resonant and insightful presentations from raw data
- Contribute to sales meetings and presentations with clients
- Stay current on developments in the media industry and share thoughts on impact
Qualifications
Basic Qualifications
- Bachelor’s degree in advertising, marketing, statistics, or another quantitative or analytical field preferred or equivalent experience; specialization in data science is a plus.
- At least 2 years of experience in a data driven and/or media marketing role
- Ability to interpret large amounts of data and provide insights
- Proficiency in data visualization; ability to tell stories through data in a compelling and creative way
- Proficiency in Excel including pivot tables, lookups, and logic statements to manipulate and analyze data; knowledge of data visualization tools like DOMO, PowerBi and Tableau is a plus
- Proficiency in PowerPoint is required
- Knowledge of Nielsen and/or Comscore ratings (including applicable software) and other syndicated media research sources such as Scarborough, Simmons, Kantar, and POLK Automotive (a plus).
- Experience in digital analytics is a plus
Eligibility Requirements
- External applicants must submit a resume/CV through nbcunicareers.com to be considered
- Must be willing to work in Fort Worth, TX just south of DFW airport
- Must have unrestricted work authorization to work in the United States
- Must be at least 18 years of age
- Must accept Solutions as NBCUniversal’s Dispute Resolution Program
Desired Qualifications
- Demonstrated passion for TV and ever-changing consumption habits
- Excellent oral and written communication skills
- Demonstrated ability to be creative and visual with data
- Detail-oriented, efficient, resourceful, and accurate
- Works well in a collaborative environment
- Ability to multi-task and work under tight deadlines
- Proven ability to be a proactive thinker and self-starter
- Willingness to learn new methods and tools
Additional Requirements
Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time .
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
