Job Description
Company Description
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
The Universal Television Entertainment team is seeking a strategic, culturally fluent Brand Marketing Sr. Director to help drive the development and activation of 360° brand campaigns for NBC and Peacock. This role will play a key part in shaping how scripted and unscripted series campaigns come to life across every touchpoint — from integrations and partnerships to platform presence and broader cultural moments.
The Sr. Director, Brand Marketing will translate brand strategy into cohesive, insight‑driven campaign frameworks, partnering closely with cross‑functional teams to ensure brand consistency and excellence across creative, media, social, partnerships, product, and on‑platform experiences. This role will streamline how brand strategy integrates across the full marketing ecosystem, ensuring clarity, alignment, and high‑impact execution.
This position is ideal for someone energized by pop culture, passionate about NBC and Peacock content, and skilled at turning insights and cultural narratives into compelling 360 brand storytelling that deepens audience connection on and off platform.
Responsibilities include, but are not limited to:
- Develop strategic, insight‑driven marketing campaigns for title launches across NBC & Peacock, grounded in a strong understanding of audience behavior, cultural trends, and platform performance data.
- Leverage consumer insights, audience research, and campaign performance reporting to inform marketing strategy, optimize creative, and drive real‑time pivots that improve campaign effectiveness.
- Synthesize complex data and insights into clear narratives, enabling teams and executives to quickly understand opportunities, challenges, and recommendations.
- Build best‑in‑class storytelling materials and executive‑ready presentations, including comprehensive decks that clearly articulate campaign strategy, creative direction, performance results, and next steps.
- Serve as the central hub of information for assigned titles/campaigns, ensuring holistic alignment across programming, creative marketing, social, media, publicity, product, creative operations, and sales.
- Present strategies, creative, and analytical updates to internal stakeholders and external partners (e.g., Executive Producers, Showrunners, Studios, Production Companies, Talent) with clarity, professionalism, and confidence.
- Champion strong communication practices, ensuring all written, verbal, and visual communication upholds high standards of professionalism.
- Build and maintain productive, insight-rich relationships with audience insights, analytics, and research teams to deepen understanding of viewer behavior and competitive landscape.
Qualifications
Basic Requirements:
- 8 years+ of relevant experience in Entertainment, Digital Media, and/or direct-to-consumer marketing.
- Experience and passion for building innovative 360-marketing strategies and campaigns.
- Comfortable making data-informed marketing decisions including reviewing and analyzing campaign performance data and optimizing creative accordingly.
- High degree of proficiency with Microsoft Office, including expertise in building clear, compelling presentation decks (PowerPoint) and professional written communication (Word, Email, Briefs).
Desired Characteristics:
- Passion for Entertainment, Media, and Pop Culture.
- Strong organizational, process, project management skills. Ability to seamlessly manage multiple projects simultaneously.
- Strong level of independence and efficiency.
- Highly-organized with strong storytelling and deck-writing abilities.
- Strong communication and interpersonal skills with the ability to interact with senior-level management, internally and externally.
- Excellent written and oral communication skills. Ability to communicate with technical and creative development team members.
- Highly innovative and creative with positive energy.
- Excellent presentation and analytical skills.
- Social media savvy and thorough understanding of both current and emerging digital platforms.
- Leader with a positive attitude who thrives in a collaborative work environment.
- Strategic and creative thinker who is a self-starter, flexible, and can function in a fast-paced environment.
- Strong understanding of media landscape.
Additional Requirements:
- Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
- Salary range: $140,000- $185,000 ( bonus eligible and long-term incentive eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
