Job description
Company Description
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
Overview
NBCUniversal’s Global Advertising & Partnerships team is leading the transformation of premium video advertising. We’re looking for a Vice President, Programmatic Agency Partnerships to strengthen and expand our relationships with agency holding companies and their programmatic investment teams.
This leader will be responsible for driving programmatic adoption across NBCU’s streaming portfolio, forging senior-level relationships, and aligning with agency partners on data, technology, and automation strategies that deliver meaningful business outcomes for clients.
Key Responsibilities
Client Relationships
- Serve as a senior lead across agency holding companies, focused on programmatic investment, innovation, and automation.
- Build and nurture executive relationships with agency trading desks, investment leads, and programmatic strategists to grow programmatic revenue in the upfront and scatter marketplaces.
- Represent NBCU’s capabilities in key external conferences as well as agency QBRs and strategic partnership discussions.
Strategic Growth & Partnership Development
- Champion the adoption of NBCU’s programmatic offerings across the streaming ecosystem, including programmatic guaranteed, private marketplace, and audience-based buying.
- Collaborate with agency partners to create new programmatic solutions leveraging data, technology, and measurement innovation.
- Partner closely with internal stakeholders to ensure seamless integration of programmatic solutions into broader client strategies.
- Identify and unlock new partnership opportunities with data collaboration, identity, and tech platforms that enhance agency value propositions.
Cross-Functional Collaboration & Market Positioning
- Stay ahead of evolving programmatic trends, marketplace shifts, and emerging technologies to help NBCU and its partners innovate.
- Represent NBCU at key industry events and thought leadership forums related to programmatic and automation.
- Lead internal education and external sales efforts for new products and innovations, such as retail media networks, data clean rooms, and ad product suites.
Leadership & Team Management
- Lead a high-performing team responsible for agency and client engagement dedicated to programmatic revenue growth.
- Set clear goals, KPIs, and success metrics aligned to business growth and client impact.
- Foster a collaborative, forward-thinking culture that bridges commercial strategy and technical fluency.
Qualifications
Basic Requirements
- Bachelor’s degree required; Master’s degree preferred.
- 10+ years of experience in digital media, programmatic advertising, or agency investment strategy.
- Strong existing relationships across major agency holding companies and programmatic investment teams.
- Proven track record of driving revenue growth through consultative partnership management.
- Exceptional communication, negotiation, and executive relationship-building skills.
- Experience managing teams and influencing cross-functional stakeholders in a matrixed organization.
Desired Characteristics
- Strategic thinker with a consultative, relationship-first mindset.
- Deep understanding of the programmatic ecosystem, including data, identity, and automation technologies.
- Excellent storyteller who can translate complex programmatic concepts into business impact for senior stakeholders.
- Passion for streaming, innovation, and the evolution of audience-based buying.
Additional Requirements
This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary Range: $205,000-$280,000
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
