Job Description
Company Description
Nearmap is the Australian-founded, global tech pioneer innovating the location intelligence game. Customers rely on Nearmap for consistent, reliable, high-resolution imagery, insights, and answers to create meaningful change in the world and propel industries forward.
Harnessing its own patented camera systems, imagery capture, AI, geospatial tools, and advanced SaaS platforms, Nearmap stands as the definitive source of truth that shapes the livable world.
Job Description
Create compelling content across three strategic levels:
- Company wide brand positioning
- Vertical (AECO, Insurance, Government) campaigns—that drives engagement and supports business growth, measured in meetings set and pipeline built. Focus largely on insurance.
- Horizontal (industry-agnostic) messaging supporting our competitive advantage.
Working across multiple formats (written, video, social, presentations. Long and short form) and channels (owned, earned, paid), this role supports the execution of Growth Marketing plans to deliver content that builds leadership while generating demand.
Key Relationships
- Growth marketing, Creative, Portfolio marketing, Digital, Sales, BDR, Eng Tech.
- Marketing agency partners and freelancers
Key Responsibilities
Content creation
- Proactive design of content and storytelling supporting business objectives and messaging heirachy
- Creative campaign ideation with Design and response to brief
- Develop industry-specific campaign content to meet desired objective
- Create demand generation assets including landing pages, email campaigns, social media posts, and banner ads
- Draft scripts for feature videos and build presentations for webinars
- Produce nurture email sequences that move prospects through the buyer journey
AI Integration & Content Production
- Leverage generative AI tools to accelerate content ideation, research, and first draft creation while maintaining brand voice and quality standards
- Critically evaluate and refine AI-generated content to ensure accuracy, relevance, and alignment with messaging frameworks and brand voice
- Stay current on emerging AI content tools and recommend adoption strategies that enhance team productivity
- Establish quality control processes for AI-assisted content, including fact checking, brand consistency checks, and SEO optimisation
Research and strategy
- Research industry trends, challenges, and emerging topics relevant Insurance, Government and AECO
- Monitor competitor content and identify opportunities for differentiation Stay current with SEO best practices and collaborate with SEO agency to optimize content performance
Performance and optimisation
- Evaluate content analytics to measure engagement and effectiveness
- Adjust content strategy based on performance insights
- Ensure all content adheres to brand guidelines, brand voice and editorial standards
- Manage multiple projects simultaneously and deliver quality content on tight deadlines
Qualifications
Experience
- 6-7+ years of writing experience, in either B2C or B2B marketing, preferably in technology companies
- Experience working within the government, insurance, AECO or within a customer marketing/experience role
- Project Management experience, experience managing internal & external creative resources, including writers, designers, and video producers.
Skills
- Able to work autonomously to craft high-quality content
- Highly organised. Key to success in this role with be the ability to effectively manage time and multiple streams of work and communicate clearly with stakeholders on deliverables
- Passion for telling a great story. The Senior Content Writer will an important part of the marketing process, responsible for delivering the brand message and leadership globally
- Advanced research capabilities for full understanding and depth of content deliverable across a range of industries and technologies
- Knowledge of various marketing analytics, content management, and generative AI tools such as Google Analytics, Claude.ai and ChatGPT
- SEO knowledge
- Working to briefs, writing briefs, working with agencies
Personal Attributes
- Keen creative intelligence combined with an analytical mindset. In addition to originating creative concepts, content creation, and creative strategy, there’s always an awareness of how content performance is driving audience behaviour
- Ability to translate technical products for many different industry audiences and users of different levels of technical proficiency. Ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it
- Enthusiasm to engage in both strategic and tactical work as business needs dictate
- Agility, responsiveness, and humour.
Additional Information
Some of our benefits
Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Some of our current benefits include:
- Quarterly wellbeing day off - Four additional days off annually for your ‘YOU’ Days
- Wellbeing and technology allowance
- Annual flu vaccinations
- Hybrid flexibility for this role
- Nearmap subscription (of course!)
- Stocked kitchen with access to all the snacks you need
- In-office lunch every Tuesday and Thursday at our Sydney CBD office
- Showers available for anyone cycling to work or lunchtime gym-goers!
Working at Nearmap
We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.
If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch.
Read the product documentation for Nearmap AI:
https://docs.nearmap.com/display/ND/NEARMAP+AI
For a deep dive into Nearmap AI, listen to AI Systems Senior Director Mike Bewley on the Mapscaping podcast https://mapscaping.com/blogs/the-mapscaping-podcast/collecting-and-processing-aerial-imagery-at-scale
Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.
