Ometria

We are a customer data experience platform (CDXP) made for retail brands. Our platform uses AI-driven insights, segmentation tools, and a central dashboard to help retail marketing teams create effective campaigns.

Our core offering combines a specialized retail customer data platform with cross-channel experience management. Architect AI™ enables personalized experiences across email, SMS, on-site, in-store, social audiences, and app push notifications. We integrate with various data sources, including e-commerce platforms, data warehouses, ERPs, mobile apps, POS, loyalty programs, and customer support systems. We offer product recommendations, personalized messages, and predictive customer lifetime value (CLV).

We work with retail brands like Steve Madden, Sephora, Victoria Beckham, Fred Perry, Holt Renfrew, Davines, Hotel Chocolat, Interflora, and Brooklinen. A Forrester Consulting TEI study reported that clients achieved a 420% ROI over three years, a 15% increase in CLTV, an 18% increase in repurchase rate, 25% efficiency gains, and a payback period of less than six months.

Ometria was founded in 2013. We currently serve 200 clients and have profiled over 250 million customers. To date, we have raised over $70 million in funding, including Series A in 2017, Series B in 2019, and Series C in 2020.

Our mission is to help retailers create marketing experiences their customers love. We operate by a set of core values:

• Self-aware: We understand our strengths, weaknesses, and impact on our work and others, and we seek feedback.
• Team over self: We prioritize the team’s benefit over personal gain.
• Respect for the trust we’ve been given: We act honorably and do not abuse trust from customers or our team.
• Relentless in the pursuit of mastery: We always strive for improvement and help others to do better.
• It’s awesome to be here: We show positive energy and appreciation for being part of the team.
• E.L.F: We are accountable for outcomes, deliver on commitments, and don’t give up.

We have about 150 employees, who we call Ometrians. Our team environment is collaborative and supportive, focusing on innovation, scalability, and inclusivity. We foster a learning culture, offering opportunities for real ownership, trust, and growth as we expand.

Our leadership team consists of experienced professionals in SaaS and retail technology, bringing decades of experience in building products for retail brands.

We offer employees a range of benefits, including a self-development budget and soft-skills training. We also provide unlimited paid time off, health insurance, dental and vision coverage, and mental health support.