Job Description
NeoWork is looking for a Marketing Implementation Specialist to support a fast-growing US-based group that builds and scales go-to-market systems for software startups. This role is hands-on and focused on execution. You’ll take a defined GTM strategy and turn it into action, running the day-to-day marketing operations that drive measurable results.
The ideal candidate has strong B2B experience, excellent English, and is comfortable working in organized, outcome-driven environments. This role favors candidates based in Colombia, especially Medellín.
Key Responsibilities
Campaign & Funnel Execution
- Build and run multi-channel campaigns across email, LinkedIn, content distribution, and other channels as needed.
- Implement GTM workflows and follow the strategist’s action plan.
- Maintain CRM, automations, and nurture sequences.
Execution & Ownership
- Break down strategy into tasks, timelines, and deliverables, then own them from start to finish.
- Deliver assets such as emails, landing pages, sequences, messaging, and content pieces.
- Coordinate with creative teams, SDRs, and technical support when needed.
Analytics & Optimization
- Track performance across campaigns and report clear, actionable insights.
- Identify improvements that increase conversions, qualified leads, and revenue.
- Flag issues early and propose solutions.
Project Management & Communication
Prepare weekly updates and performance summaries.
Execute post-strategy action plans with precision and consistency.
Keep projects on track without the need for micromanagement.
3+ years of hands-on B2B marketing experience for US companies.
Experience in SaaS or other software-focused environments (strongly preferred).
Proven record implementing campaigns that contributed to pipeline or revenue.
Strong experience with CRMs, automation tools, and reporting dashboards.
Excellent written English (C1 level required).
Highly organized with strong project management abilities.
Ability to work fast, meet deadlines, and deliver quality output independently.
Comfortable in structured, fast-paced, and outcome-oriented environments.
Ownership mindset and proactive problem-solving.
We offer health insurance for contractors
Holiday Extra Pay
The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client’s needs.
This is a 100% home-based position
We prioritize the mental health of our team members and offer mental health days to support their well-being.
In addition to the base salary, performance-based incentives are provided.
There is an annual review and appraisal process in place.
There are ample opportunities for professional growth and advancement within the company.
