Growth Marketing Manager at Nexo

Job Description

Stand out and drive the next generation of wealth. Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by ²⁴⁄₇ client care.

Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150+ jurisdictions. With over $11+ billion in AUM and $371+ billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

Official website: nexo.com

The Role

As Nexo continues to expand globally, we’re investing in local expertise to ensure our marketing truly resonates.

As Growth Marketing Manager for Brazil, you’ll be the local growth and marketing lead - mapping out channels, partners, audiences, and cultural nuances, while tailoring Nexo’s messaging and positioning across products. You’ll turn market insights into actionable strategies and briefs for our centralized product, growth, paid media, and partnerships teams, driving measurable impact across the funnel.

Key Responsibilities:

Local Growth Enablement: Act as the strategic link between local market needs and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams.
Market Intelligence & Channel Mapping: Maintain a live overview of Brazil’s crypto and finance landscape — including publishers, influencer ecosystems, affiliates, events, and regional ad platforms.
HNWI Acquisition: Develop personas, targeting strategies, and localized messaging that resonate with Brazil’s high-net-worth individuals. Identify premium channels and moments to engage them effectively.
Customer Experience Optimization: Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization.
Data-Driven Insights: Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency.
Localization & Brand Voice: Adapt product names, value propositions, and messaging to Brazilian Portuguese, ensuring that all communications feel native and culturally relevant.
Brand Reputation & Risk Monitoring: Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations.

Key Metrics (KPIs):

Funded accounts in Brazil, including HNWI share.
Customer LTV and LTV/CAC payback for influenced cohorts.
Market penetration: Nexo funded accounts as a percentage of the active Brazilian crypto investor base.

What You Bring:

7-12+ years in senior growth or marketing roles, with deep knowledge of the Brazilian market.
Proven experience shaping positioning, messaging, and channel strategy.
Hands-on crypto user with strong understanding of local crypto culture, media, and terminology.
Exceptional writing and communication skills in Portuguese and English.
Analytical mindset - skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools.
Strong stakeholder management - able to align global and local priorities effectively.
Bias for action, structured thinking, and high editorial standards.
Experience in fintech or crypto scale-ups, with an existing network of relevant partners, publishers, and creators.
Ability to help build and mentor small local teams once traction is proven.

Benefits: