Head of Marketing Intelligence Closed

Job Description

Stand out and drive the next generation of wealth. Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by ²⁴⁄₇ client care.

Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150+ jurisdictions. With over $11+ billion in AUM and $371+ billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

Official website: nexo.com

Your role:

Build and lead Nexo’s Marketing Intelligence (MI) function that powers decision‑making across the funnel. Your team will turn data into proactive insights, automate reporting, level up attribution, and partner with marketers to set, track, and beat goals.

Responsibilities

• Build & lead the Marketing Intelligence division (analysts, data engineers, growth insights) and set the roadmap.
• Own measurement of marketing impact across channels and stages: use multi‑touch attribution, marketing‑mix modeling, experiments, and lift studies and standardize reporting on customer acquisition cost, customer lifetime value, and the payback period.
• Automate marketing reporting for hundreds of channels; replace manual month‑end with reliable, always‑on dashboards.
• Integrate the martech stack: connect ad networks, web and app analytics, and our CRM and customer‑data platform; ensure clean tracking, naming, and governance.
• Proactively generate insights: surface opportunities, find funnel frictions, and propose business cases to Marketing, Product, and other teams.
• Audience intelligence: partner with the CRM team to define, enrich, and maintain targetable segments; improve reach, relevance, and frequency.
• Campaign and brand measurement: set targets, monitor performance, and evaluate sponsorship return and brand lift.

Your KPIs:

• Reporting automation and dashboard freshness.
• Time saved for marketers.
• Measurement coverage and accuracy.
• Attribution and experiment adoption.
• Insights implemented with proven impact.
• Funnel and audience performance.
• Data quality, tracking compliance, and forecast accuracy.

What makes you stand out:

• 8+ years in marketing analytics and business intelligence, including experience in building or leading teams.
• Expert in attribution, experimentation, and growth analytics; strong grasp of customer‑acquisition cost and lifetime‑value economics.
• Fluency in SQL (Structured Query Language) and a modern analytics tool (e.g., Tableau, Looker); familiarity with data pipelines, data warehouses, and data quality.
• Comfortable with advertising platforms and their interfaces, app and web analytics tools (e.g., Google Analytics, Adjust), CRM and customer‑data platforms, and tagging/instrumentation.
• Clear storyteller who turns analysis into action; experienced stakeholder management across Marketing, Product, Data, and Compliance.
• Fintech/crypto or other high‑scale, data‑rich B2C experience is a plus.

Nexo benefits:

• Competitive and rewarding remuneration package.
• Annual performance-based bonuses.
• Comprehensive Learning Hub for continuous growth.
• Hybrid work model: primarily office-based with scheduled home office flexibility.
• A dynamic and inspiring environment with cutting-edge projects.
• Career development opportunities in a global leader driving the next generation of wealth.
• Customizable personal benefits package.
• Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
• Free parking with a designated space, free electric bikes, and public transportation cards.
• Fresh fruits, snacks, and a well-stocked office kitchen.
• Regular department team buildings and company-wide team buildings.